Inkbot Design

MARCH 23, 2024

You know what they say – you never get a second chance to make a first impression. What greater mission or impact are you striving for? Your Brand Personality If your brand was a person at a house party, what kind of vibe would it give off? That first jaw-dropping impression makes people say, “Wow, who are they?”

Brand 94

Brand Branding Arts and Crafts Marketing 94

Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? So what exactly is Branding & why does it matter? Ask yourself: What makes us truly unique? What value do we provide that nobody else does? Think again.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

NOVEMBER 13, 2023

Defining Rebranding vs Brand Refresh What is Rebranding? Buy on Amazon What is a Brand Refresh? You are preserving your brand equity while modernising and refining for the current market. On the surface, these seem similar. However, they are very different strategies with distinct purposes, processes, and outcomes.

Brand 87

Brand Branding Marketing Marketing 87

Inkbot Design

APRIL 11, 2024

But what if we could change all of that? What if I told you there was a way to breathe new life into your old ride? Or maybe, now that you’re working with different markets, the image you have no longer speaks to them. Take some time to go over what drove this rebrand in the first place. The world moves fast, too.

Brand 69

Brand Branding Marketing Marketing 69

Inkbot Design

JANUARY 16, 2024

But design trends change, and your logo, website and marketing materials are outdated. But higher prices can be a tough sell if you’re still marketing yourself precisely the same as when you first went into business. There’s Confusion Around What You Do Does your brand make it crystal clear what you offer potential clients?

Freelance 92

Freelance Freelance Client Brand 92

Inkbot Design

APRIL 25, 2023

Building a solid brand identity is crucial for your company's success, and that's precisely what we will discuss in this article, “Branding and Logo Design : How to Build a Strong Brand Identity. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

Brand 127

Brand Branding Marketing Marketing 127

Just Creative

AUGUST 31, 2020

If it makes sense to do so, you could potentially state how to use these fonts – for example, if the serif typeface should always be used for headings along with sans serif body text on a website, and vice versa for print collateral. We achieve that by creating a set of rules or guidelines about the client’s brand. Color Palette.

Brand 270

Brand Branding Client Color 270

Inkbot Design

APRIL 6, 2022

Graphic Design : What are the Benefits for Businesses. Marketing is one integral business management system that you must approach with the utmost expertise. An on-point logo design will evoke the emotions you wish to inspire in your target market. 2 – Stand-out packaging. 3 – Immersive print collateral.

Graphic Design 88

Graphic Design Graphic Internet and Software Development Marketing 88

Inkbot Design

NOVEMBER 10, 2023

The Complete Guide to Account-Based Marketing (ABM) Account-based marketing (ABM) has become one of the hottest buzzwords in B2B marketing over the past few years. But what exactly is it, and why should you care? What is Account-Based Marketing? What are the concrete benefits and returns on investment?

Marketing 80

Marketing Marketing Advertising Advertising 80

Inkbot Design

AUGUST 23, 2023

Researching Current Industry Rates It's essential to research current market rates for logo design to contextualise your pricing. While you don't need to tie directly to market rates, understanding the current landscape provides an important reference point. Consider the skills, education, expertise, and creative vision you bring.

Client 75

Client Brand Branding Marketing 75

Inkbot Design

OCTOBER 24, 2023

A well-crafted brand strategy helps establish a solid foundation for all marketing efforts, increases brand recognition and loyalty, and creates a unique brand positioning. It is crucial in driving customer engagement , expanding market share , and ultimately contributing to sustainable business success.

Brand 96

Brand Branding Marketing Marketing 96

Creative Market

JANUARY 7, 2022

On the off chance that you don’t know what a sans serif font is, some of the most popular sans serif fonts are Arial, Helvetica, and Calibri, which means you may have been using sans serifs for the longest time without noticing it. From the four main type classifications, the sans serif font is the most versatile and easy to use.

Fonts 128

Fonts Marketing Marketing Brand 128

Inkbot Design

NOVEMBER 28, 2022

. “When rebranding , it's not a matter of what you look like or how you sound. It's about finding the correct name, brand, and message that will work for you in today's market.” But what happens to the old logo? What is Rebranding? ” Rebranding a company means that you are changing its name.

Brand 127

Brand Branding Marketing Marketing 127

Inkbot Design

MARCH 26, 2024

What Makes a Healthcare Brand Exceptional? Be honest about who you are, what you value, and which healthcare niche you own. It simply means avoiding hollow marketing fluff and staying true to your core principles. ” 2. Nine times out of ten, it boils down to branding. As celebs like David Beckham and J.K.

Brand 92

Brand Branding Arts and Crafts Theme 92

Inkbot Design

JANUARY 20, 2024

A practical, memorable logo conveys what your company stands for and builds brand recognition. Preparing to Redesign Your Logo Once you commit to a logo redesign, lay the necessary groundwork for an orderly transition: Set Objectives Be clear on what needs explicitly improving and what you want the redesign to accomplish.

Brand 93

Brand Branding Agency Marketing 93

Canny

APRIL 13, 2021

What is branding? Because branding is such a misused and misunderstood term, “what is branding?” For example, people ask us: What is branding? For example, people ask us: What is branding? What does branding mean? And it all stems from not understanding what branding is. What is Branding? free ebook.

Brand 148

Brand Branding Agency Media 148

Design Milk

JANUARY 19, 2024

didn’t experience a direct trajectory career-wise, which is what makes her story all the more compelling. Photo: Jiminie Ha 2. Jiminie Ha , founder of the award-winning creative agency, With Projects, Inc. ” “Music was hugely influential on me as well,” she added. Neko “Neko” means cat in Japanese.

Graphic Design 94

Graphic Design Art Brand Branding 94

Just Creative

DECEMBER 2, 2019

Do you know what the biggest branding mistake of all is, though? What is branding ? Take time to really understand the concept and find an explanation or understanding that suits you and what you do. You need to wholly understand what branding is to apply it to your business, so don’t skimp on your own education. .

Brand 208

Brand Branding Marketing Marketing 208

Canva

JANUARY 27, 2020

So, what exactly is a design brief? Who is the client and what do they do? What’s the size of the company and how long has it been in business? What is the product or service? What do they love about their company and what are they most proud of? What is the scope of the project? What is the project?

Client 167

Client Fonts Templates Color 167

Inkbot Design

NOVEMBER 14, 2023

Start by asking yourself key questions: What makes your business unique? What are your core values? What do they care about? What feeling do you want to evoke when people see your logo? What works well about their logo designs ? What doesn't? Choose one dominant shade and 1-2 accent colours.

Fonts 92

Fonts Brand Branding Digital 92

Inkbot Design

DECEMBER 30, 2023

A good logo grabs attention, conveys what your company is about, and sticks in people's minds. This comprehensive guide will explore what makes for a successful logo design across 15 key factors. Successful Logo Design in 15 Simple Steps A company's logo is often a customer's first impression of your brand. If not, simplify.

Fonts 94

Fonts Brand Branding Logo Creation 94

Inkbot Design

DECEMBER 30, 2023

How to Start a Digital Marketing Agency Starting a digital marketing agency can be an exciting and rewarding entrepreneurial journey. As more businesses realise the power of digital marketing, the demand for these services continues to skyrocket. The global digital marketing industry will grow to $1.2 trillion by 2027.

Agency 79

Agency Marketing Marketing Digital 79

Inkbot Design

OCTOBER 5, 2022

Rebranding may involve a new logo, colour scheme, or marketing campaign. While some businesses can make their employees work for free, others may have to spend thousands of dollars annually on marketing, advertising, promotional products and other costs that will inevitably eat into their profits. Rebranding vs Marketing.

Agency 60

Agency Brand Branding Marketing 60

Inkbot Design

JUNE 16, 2022

What you need is a well-thought-out design system that helps you innovate quickly. What you need is a well-thought-out design system that helps you innovate quickly. This is important in today’s ever-changing market landscape. In addition, a design system can help you quickly create new pieces of collateral as needed.

Production 83

Production Brand Branding Marketing 83

Inkbot Design

AUGUST 24, 2023

It involves conducting market research , formulating a business plan, securing funding, and bringing together the right team. It's essential to identify a unique, viable concept that solves a specific problem or fulfils an unmet need in the market. What skills do you have that you enjoy using? Evaluate the growth potential.

Marketing 72

Marketing Marketing Production Brand 72

Inkbot Design

DECEMBER 7, 2023

Before you open any design programs , answer these key questions: What demographic are you targeting? What do they care about? What would excite them or get their attention? What action do you want recipients to take after seeing your flyer? Let's dig in! Age, gender, location, interests/hobbies?

Arts and Crafts 84

Arts and Crafts Graphic Digital Fonts 84

Creative Market

MAY 21, 2020

What's your brand's personality like? What is this brand’s vision? Step 2: Brainstorm. What does it look like, who does it target, and what does it offer? You can also include examples of collateral, stationery, or other applications that reveal the brand’s current look and feel. Step 1: Kickoff.

Brand 167

Brand Branding Client Templates 167

UX Collective

JANUARY 2, 2022

based on what we knew from previous research?—?who who the consumer segments were in the endurance sports market. Going from 0–1 with content From speaking with Enthusiasts during research we learned that the content that helps them immerse themselves in the event experience beforehand was what got them really excited about events.

Production 109

Production Sports Marketing Marketing 109

Creative Market

NOVEMBER 12, 2021

What can you create with Figma? Aside from wireframes, prototypes, and UI elements, you can also use it to create mockups, social media posts, icons, collages, marketing collateral, and even logos. Figma is an amazing piece of software. If you’re more comfortable with an app, you can easily download it for macOS and Windows.

Color 158

Color Fonts Vectors Animation 158

Inkbot Design

SEPTEMBER 3, 2022

Your brand is what makes people associate your company with specific values, experiences, products, and services. A strong logo gives the organisation credibility and establishes its presence in the market. Research and Know the Market. As with any marketing campaign, research is the key to a successful campaign.

Internet and Software Development 59

Internet and Software Development Brand Branding Marketing 59

Canva

JUNE 2, 2020

billion people using the internet worldwide, there’s no better place to run a marketing campaign than on social media. Not only that, but many of these platforms offer hyper-targeted advertising tools so you can get the exact right eyeballs on your content and make your marketing dollars go further. What is a social media campaign?

Media 158

Media Templates Marketing Marketing 158

Inkbot Design

AUGUST 9, 2023

Consultants conduct interviews with key stakeholders, perform competitive audits, analyse market and industry trends, and assess the current brand perception. Consultants ensure consistency across touchpoints and help weave the brand narrative into sales and marketing materials.

Consulting 52

Consulting Brand Branding Marketing 52

Inkbot Design

APRIL 27, 2024

Top 10 Best Law Firm Logos that Raise the Bar You know what they say – judge not a book by its cover. Yeah, that’s what I thought. The Laws of Attraction So, what exactly makes some logos pop while others fall flat? The Laws of Attraction So, what exactly makes some logos pop while others fall flat? Let’s break it down.

Client 60

Client Brand Branding Typography 60

Lisa Maltby

FEBRUARY 2, 2020

It’s important to consider the use of a logo and whether you need further collateral to support it. The more impact you want for your company, the more you will need to invest in design collateral that supports more than just a logo. There needs to be research into your target market and your competitors.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

NOVEMBER 9, 2023

This choice will impact everything from your marketing materials to your budget, so weighing the options carefully is crucial. Defining Brand Refresh vs Rebrand Before weighing your options, it's essential to understand what exactly is meant by a brand “refresh” compared to a complete “rebrand.”

Brand 94

Brand Branding Marketing Marketing 94

Inkbot Design

APRIL 22, 2022

2 – Keep Your Colour Guidelines Simple and Consistent. When it comes to your website, your branding, your marketing materials, and the design of your business, stick to using consistent colours for your brand. It might be a good idea to stay consistent with your branding materials and your marketing materials.

Brand 96

Brand Branding Advertising Advertising 96

The Branding Journal

MAY 15, 2022

Table of Contents What is a brand name? Ten factors that make a good brand name Tips on how to come up with a brand name You found a brand name – what to do next? What is a brand name? When starting a business, one of the first things you need to find is a name for your brand. Why is brand naming important? Conclusion.

Brand 52

Brand Branding Agency Production 52