The Branding Journal

FEBRUARY 24, 2021

In an increasingly competitive marketplace, brands are now more than ever presented with the challenge of capturing and sustaining market share and keeping their customers loyal. Defining Brand Equity. Put simply, brand equity represents the value of a brand. Put simply, brand equity represents the value of a brand.

Brand 105

Brand Branding Marketing Marketing 105

Creative Boom

APRIL 4, 2024

acre green site and the dock itself, SomeOne created a visual botanical playground for Dockside, that "constantly adapts and showcases the very best of what the area has to offer." To bring Canada Water Dockside to life, SomeOne decided to showcase the best of what it has to offer. Capitalising on the unique charms of the 5.2-acre

Brand 403

Brand Branding Advertising Advertising 403

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace.

Brand 495

Brand Branding Agency Portfolio 495

Inkbot Design

JANUARY 26, 2023

What To Do if Your Brand Is Having an Identity Crisis Branding goes far beyond just a recognisable design and colour scheme; your brand should represent your business thoroughly, creating a personality that can resonate with your customer base.

Brand 111

Brand Branding Marketing Marketing 111

Creative Boom

DECEMBER 18, 2023

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr. This identity heralds a transformative shift in conscious branding, resulting in a fresh approach to sustainability.

Brand 480

Brand Branding Education Entertainment 480

Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. The studio partners with visionaries, businesses and agencies to shape future brands. And since we're quite proud of what we achieved with such a small team, we now want to spread the word."

Brand 486

Brand Branding Presentation Agency 486

Creative Boom

APRIL 15, 2024

But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. So what is it? Fast fashion is one of the biggest sources of environmental degradation today. We all like the idea of sustainable fashion in theory, but these things don't just happen by themselves.

Fashion 374

Fashion Manufacturing Brand Branding 374

Noupe

OCTOBER 20, 2020

Brand archetypes seem to be everywhere. Which of the 12 archetypes is best to use with your brand? Attending a branding workshop , of course! What is a Branding Workshop? A branding workshop will explore your brand along with the different archetypes to choose from. But what about GoPro ?

Brand 120

Brand Branding Production Marketing 120

Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. And this isn't only what new luxury travellers seek."

Brand 397

Brand Branding Arts and Crafts Travel 397

Creative Boom

APRIL 16, 2024

The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. As part of this overhaul, two new What The HECK! Brand concept Elmwood aimed to bring HECK! Meanwhile, the HECK!

Brand 351

Brand Branding Consulting Production 351

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. It's understated confidence, verbally and visually; it's what's needed to make change happen." So far, OLALA!

Brand 481

Brand Branding Production Marketing 481

Inkbot Design

JANUARY 9, 2023

What Is Brand Identity? Brand identity is the visual image of a company and its products and services, designed to appeal to customers. In this article, we learn that developing a unique brand identity is an essential step in the growth of any business. What is Brand Identity? What will my brand look like?

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

NOVEMBER 4, 2022

What is Brand Salience? + Brand salience, also known as brand awareness or preference, is the degree to which a consumer holds a favourable or unfavourable view of a brand. A brand is a unique business, product, or service. What is Brand Salience? How You Measure It. Advertising.

Brand 72

Brand Branding Marketing Marketing 72

Creative Boom

MARCH 18, 2024

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski. "Our Walking proves enjoyable when one is familiar with the route", Manchipp explains.

Travel 436

Travel Brand Branding Illustration 436

Creative Boom

NOVEMBER 13, 2023

As businesses battle to survive the coming global turmoil, good design will be vital in helping them stand out visually, connect with their audiences, and create the brand loyalty they so desperately need. So read on to discover how the graphic design profession will likely change in the 12 months ahead and what you need to do to keep pace.

Graphic Design 543

Graphic Design Graphic Brand Branding 543

Creative Boom

JANUARY 31, 2024

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

Brand 517

Brand Branding Education Consulting 517

Creative Boom

MARCH 25, 2024

Northern native Hello Rabbit – aka Helen Rabbitte – tells us how she went from working at a posh popcorn brand to getting in with the top dogs in the music industry. Rabbitte began her career at the snack brand Proper Corn, where she worked for three years. "At Nostalgic and contemporary, north and south, surreal and calming.

Graphic Design 406

Graphic Design Client Graphic Artist 406

Creative Boom

MARCH 25, 2024

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

Sports 506

Sports Brand Branding Photography 506

Creative Boom

MARCH 3, 2024

To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. The brief "The client's original brief intrigued us," says Chris, "as they wanted to create a tech brand that would have a devoted following. And that applies just as much to marketing as anywhere else.

Marketing 471

Marketing Marketing Brand Branding 471

Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

Sports 450

Sports Photography Brand Branding 450

Creative Boom

MAY 15, 2023

2, The Graphic Language of Neville Brody 3 (NB3 for short) showcases work from the last three decades across editorial, brand identity, typography, systems, information, and interface design for clients including Channel 4, Supreme, Christian Dior, Coca Cola and more with his studio, Brody Associates.

Graphic Design 545

Graphic Design Graphic Magazine Brand 545

Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. To do that, we had to find what was distinctive to them.

Brand 478

Brand Branding Architecture Agency 478

Creative Boom

APRIL 8, 2024

That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.

Brand 379

Brand Branding Production Illustration 379

Inkbot Design

JUNE 28, 2022

Human Brand Personality: What Is It and Why Do We Need It? The human brand personality is the traits, characteristics, beliefs, and values a person carries. And when it comes to your brand, these things can either help or hinder your marketing success. What is Brand Personality? I am going to show you how.

Brand 97

Brand Branding Marketing Marketing 97

Creative Boom

MAY 11, 2023

So what can we do? Specifically, marketing yourself and your personal brand. You'd rather be doing what you love, whether art, design, photography or whatever, than setting out your stall. Read on as we explain the different stages of building your personal brand. What specialised skills or niches do I excel in?

Freelance 511

Freelance Freelance Client Networking 511

Creative Boom

APRIL 24, 2024

Getting started Born and raised in south London with Jamaican roots, Leah's love for the arts paved the way for her career in brand and packaging design. She has worked with renowned brands such as Cadbury, Mr. Kipling, and Philadelphia. The freedom of expression inherent in book cover design is what truly captivates Leah. "Of

Packaging Design 360

Packaging Design Freelance Freelance Publishing 360

Creative Boom

MARCH 31, 2024

It's a familiar gripe in the design industry, so how did Nikos turn his fortunes around and start making what he wanted on his terms? What an extraordinary move." I said: 'f**k clients; let's work for a brand that no longer exists in the real world but thrives in an alternative timeline!' Fictitious but brilliant."

Travel 374

Travel Agency Client Brand 374

Creative Boom

FEBRUARY 6, 2024

Go-to design team for edgy and cool interiors also chosen to revamp the club's brand. Award-winning studio Run for the Hills had already redesigned the inside of West London hospitality venue Kindred when asked to follow up the work with a new brand identity.

Illustration 433

Illustration Illustrator Brand Branding 433

Creative Boom

OCTOBER 23, 2023

But in its rebrand of Talagent Financial, &Walsh has reached into the heart of what makes us human. Often, when a client comes to a design agency looking for brand reinvention, there are certain red lines you cannot cross: a case of working with what you've got. Wealth management isn't normally the sexiest of topics.

Brand 485

Brand Branding Agency Art 485

Vandelay Design

DECEMBER 12, 2022

Learning all about branding and how you can build a brand identity that helps your business stand out from the competition. The post What Is Branding and Why Does It Matter? appeared first on Vandelay Design.

Brand 52

Brand Branding Graphic Design Marketing 52

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. Who knows what they'll be like? At the same time, of course, the principles of branding and design haven't changed. They work with youthful, cutting-edge brands.

Brand 236

Brand Branding Client Agency 236

Creative Boom

DECEMBER 19, 2023

CBD is a fast-emerging category, but what's the best way to market it? NotOnSunday's experience in branding Unspun offers a number of useful pointers. Many people are talking about CBD right now, but what exactly is it? This is where the Unspun brand was born.

Brand 458

Brand Branding Packaging Design Production 458

Inkbot Design

OCTOBER 7, 2022

Brand Persona: What It Is and Why You Should Care. A brand persona is an image a company wants to portray. By creating a persona, a company can effectively brand itself and differentiate itself from competitors. Your brand persona is an amalgamation of everything you are, creating a coherent identity.

Brand 52

Brand Branding Production Marketing 52

Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

Brand 407

Brand Branding Marketing Marketing 407

Creative Boom

JUNE 27, 2023

Image licensed via Adobe Stock A well-crafted brief is the cornerstone of effective branding. It also needs to state clearly what you want to achieve. Be prepared to challenge yourself to really ask what is important and central to success. Ed Silk, global head of strategy at JDO , explains how to write one. Be disciplined.

Agency 510

Agency Brand Branding Client 510

Graphic Arts Today Submitted Articles

NOVEMBER 4, 2020

What do you want to be known for? Personal branding isn't just for someone who owns a business. Personal branding is also important for any influencer thought leader or person who wants to share their story with the world. I'm going to ask you one question and I want you to really think about it.

Brand 228

Brand Branding 228

Inkbot Design

OCTOBER 24, 2022

What is Brand Management? Brand management is a strategy to maintain, improve, and strengthen a company's brand image, product, or service. There is no doubt that the importance of brand management is getting more and more attention lately. Brand management is the practice of managing brands for business growth.

Brand 139

Brand Branding Marketing Marketing 139