Canny

APRIL 12, 2023

This question is designed to understand how your skills and experience apply to this role. Example answer: “I have fantastic leadership and interpersonal skills that help me manage teams and create positive relationships. This question is designed to test your capabilities when it comes to using different marketing tools.

Marketing 78

Marketing Marketing Media Production 78

Canny

APRIL 12, 2023

This question is designed to understand how your skills and experience apply to this role. Example answer: “I have fantastic leadership and interpersonal skills that help me manage teams and create positive relationships. This question is designed to test your capabilities when it comes to using different marketing tools.

Marketing 78

Marketing Marketing Media Production 78

Inkbot Design

NOVEMBER 25, 2023

It's not just a logo – it represents the entire identity of the organisation. Logo – Design a logo that visually represents your cause and conveys the right tone aligned with your mission. Key Takeaways: Define visual and verbal elements that comprise your brand identity Align logo, colours, fonts, voice, etc.

Brand 92

Brand Branding Media Education 92

Inkbot Design

APRIL 13, 2023

In this comprehensive guide, we'll walk you through the process step by step, from defining your brand's identity to creating a buzz-worthy launch strategy. Section 1: Define Your Brand's Identity Understand Your Target Audience Understanding your target audience is one of the most critical aspects of building a brand. Let's dive in!

Brand 142

Brand Branding Marketing Marketing 142

Inkbot Design

DECEMBER 17, 2023

Design an Iconic Logo Your logo is your brand's face and conveys your startup's spirit. Design a Powerful Brand Identity Brand identity combines visuals, tone of voice, personality and more to capture the essence of your brand. Visual Identity – Color palette, fonts, logos Tone – Fun?

Brand 90

Brand Branding Media Production 90

Inkbot Design

SEPTEMBER 14, 2023

Align with Brand Identity Your website should visually bring your brand identity to life. Include engaging copy, graphics, videos and visuals that align with the searcher's intent. Buy on Amazon Host Educational Webinars Webinars allow real-time interaction with your audience while demonstrating thought leadership.

Marketing 83

Marketing Marketing Media Education 83

Inkbot Design

SEPTEMBER 19, 2023

Regularly producing valuable content can also open doors to speaking engagements, webinars, or industry-specific events. From blog posts and videos to podcasts and webinars, you have numerous formats to showcase expertise and build relationships. Even if the content is fantastic, an outdated or cluttered design can turn visitors away.

Marketing 68

Marketing Marketing Brand Branding 68

Canny

DECEMBER 4, 2023

For example if you’re an online kitchen company who designs kitchens but doesn’t offer installation services, make this crystal clear from the beginning. For instance using the example above, maybe you’ve got someone new in your sales team who overpromises a customer that they can design and install their kitchen.

Brand 78

Brand Branding Media Production 78

Inkbot Design

FEBRUARY 13, 2024

Whether you're hoping to boost brand awareness, generate leads, or establish thought leadership, having a strong LinkedIn marketing strategy can pay immense dividends. ✔️ Logo and Cover Photo – Display visually striking graphics that align with your brand identity. Promote each post to your connections for higher reach.

Networking 94

Networking Marketing Marketing Education 94

Inkbot Design

NOVEMBER 29, 2023

75% of Marketers Use Content Marketing to Expand Brand Awareness Marketers overwhelmingly utilise content marketing in their digital marketing strategies, with 75% of B2C companies focused on brand building turning to blogs, visual media, and other owned content. Pages routinely exceed blog length for enhanced lead generation.

Marketing 94

Marketing Marketing Digital Advertising 94

Inkbot Design

APRIL 20, 2023

Hi, I'm the Creative Director at Inkbot Design, and I've been helping businesses like yours take their media game to new heights for over a decade. With over 900 million members , LinkedIn provides a powerful platform for businesses to network, establish thought leadership, and generate leads.

Media 144

Media Brand Branding Marketing 144

Inkbot Design

MARCH 21, 2023

From social media sites like Facebook and Twitter to visual-oriented channels like Instagram and TikTok, content is being consumed at an unprecedented rate. And when it comes to capturing the attention of these hyper-connected audiences, visual content is now king. And the data speaks for itself.

Marketing 140

Marketing Marketing Media Brand 140

Inkbot Design

OCTOBER 22, 2023

By sharing informative content and engaging with others, professionals can establish thought leadership and credibility within their industry, ultimately enhancing their professional reputation. Networking Events: LinkedIn also hosts virtual networking events , webinars, and conferences where you can connect with professionals worldwide.

Marketing 82

Marketing Marketing Networking Self-employed 82

Inkbot Design

APRIL 19, 2023

Pulse was explicitly designed for long-form content. Alternatively, consider making in-depth white papers or research reports if your audience is interested in thought leadership and industry trends. For instance, a B2B software business may utilise webinars and whitepapers to educate its audience on the platform and its benefits.

Infographics 49

Infographics Marketing Marketing Project Management 49

Canny

NOVEMBER 4, 2021

Easily digestible as this type of video is designed to be short in length, concise, and focussed to help a user do something. Grabs customer attention by explaining something in a visually appealing way. Greater personal connection with potential customers as they can see the final design of a project without being there.

Production 148

Production Internet and Software Development Marketing Marketing 148

Inkbot Design

AUGUST 15, 2023

Some prefer reading long-form articles, while others like snackable videos or visuals like infographics. Infographics Infographics are a trendy format for conveying data-heavy content from blog posts in a visual manner. Videos Consider turning blog posts into videos to provide an audio-visual experience to your audience.

Infographics 129

Infographics Arts and Crafts Brand Branding 129

Inkbot Design

NOVEMBER 29, 2023

Visual Header Image Your header image appears atop your profile and in searches. Design an eye-catching graphic incorporating branding elements , products or messaging around your niche. Utilise Visual Content Tweets with images see a 35% higher clickthrough rate on average. Show personality!

Marketing 76

Marketing Marketing Media Brand 76