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GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

Creative Boom

After all, gaming is all about having fun, so why shouldn't controllers be part of the equation? After all, gaming is all about having fun, so why shouldn't controllers be part of the equation? Launched with a campaign that spans print, social media, digital, and in-store, Candy Con is making itself known with the tagline 'Create.

Marketing 379
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Will Instagram's massive algorithm update help or harm creatives?

Creative Boom

If you use Instagram to help promote your creative business, you may have found it increasingly challenging to get traction with your content lately. Some are cautiously optimistic about the prospect of a more level playing field. But is this too little, too late, or even counterproductive? We canvas the creative community's views.

Artist 306
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Adventures In A-EYE: An eyewear campaign with AI-generated models

Creative Boom

While most of us are already sick to death of hearing about everything AI – and there's far from been a dearth of creative projects exploring the possibilities of ChatGPT et al., Design Army seems pretty excited about this "new trend in visual creation," as Pum Lefebure, chief creative officer and co-founder. Lefebure explains.

Agency 489
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Jean Jullien solo exhibition LOLO expresses a love-hate relationship with the city and the countryside

Creative Boom

French artist and graphic designer Jean Jullien is back with a solo exhibition, LOLO, which asks questions about whether cities are the best places for people to live in one of the most famous cities in the world: New York. Jullien explains: "I've really tried to use two different mediums I love to the best of their capacities".

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Omlet's playful new identity celebrates the special bond between pets and people

Creative Boom

By doing so, it hopes to propel the company into international popularity. When it comes to pet branding, it's all too easy for companies to fall into the familiar tropes. That gave us rich territory to create a brand fundamentally different from anything out there. That's where Omlet comes in.

Brand 404
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Founders, Freelancers & Rebels: new book dispels the fear of going solo

Creative Boom

In the book, Helen interviews inspiring, brave, creative experts across the UK and the US, tapping into some incredible insights and pulling them together into this friendly guide to offer the support we all need occasionally. How the book was made It's a subject that Helen is in a strong position to write about.

Freelance 359
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

We've all spent the last ten years talking about Gen Z: those born (according to some definitions) between 1995 and 2009. Connecting with younger generations is a perennial challenge, and the rising pace of technological and societal change is only making that tougher. For older hands, this can all get a bit scary.

Brand 357