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The 100 Most Famous Logos of All-Time

Inkbot Design

26 – The National Geographic logo is simple but strong. The Hitachi logotype is Helvetica Neue, a sans serif typeface. The logotype is Helvetica Neue, a typeface designed by Swiss designer Max Miedinger in 1957. In 1998, Goldman Sachs merged with Salomon Brothers, creating Salomon Smith Barney.

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The 37 Best Design Books to Level Up Your Skills

Inkbot Design

Buy on Amazon Creative Confidence The Kelley brothers from legendary design firm IDEO empower readers to unlock their latent creativity in Creative Confidence. You’ll come away with a sharper eye for details like kerning, leading, line lengths, typefaces, sizes, and how they impact the reading experience.

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50 Graphic Design Terms You Should Know

Design Wizard

For instance, in most of the typefaces, letters like d, h, and k are ascenders. Being opposite to ascenders, descenders refer to the parts of letters that extend below the baseline of a typeface. It’s like CMYK’s digital brother and is often used for creating digital designs. RGB stands for Red Green Blue.

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120 Graphic Design Terms to Help Cut Through the Jargon

Shillington

Ascenders refer to the parts of lower case letters that extend above the x-height of a typeface. In a majority of typefaces, the lowercase letters b, d, f, h, k and l are ascenders. A heavy weight of any given typeface, often used for emphasis. Entire collection of characters for any given typeface weight. Brand Identity.