Inkbot Design

JANUARY 9, 2024

You’ll come away with a sharper eye for details like kerning, leading, line lengths, typefaces, sizes, and how they impact the reading experience. Miller’s proven seven-part model teaches brands how to: Frame their identity around a consumer “hero.” Creative directors should explore Miller’s paradigm-shifting methodology ASAP.

Publication 52

Publication Graphic Design Publishing Publishing 52

Inkbot Design

DECEMBER 13, 2022

However, this initial rebrand could have been better received, using an unfriendly, all-capital typeface that gave a corporate impression. Two years later, Uber decided to opt for a less harsh typeface for its logo, following the lead of many other top brands. Spending time to source and create original images is 100% worth it.

Brand 78

Brand Branding Publication Marketing 78

crowdspring

DECEMBER 13, 2018

You may find that your purpose is best met by using a font with a vibrant personality throughout your website or using an amalgamation of sans and serif typefaces. For more on font licensing, read The Law on Fonts and Typefaces: Frequently Asked Questions. Serif typefaces are associated with tradition and stability. style guide.

Marketing 130

Marketing Marketing Brand Branding 130

Creative Market

JANUARY 15, 2020

Save Carlsberg is currently working to make a 100% bio-based, polymer-free bottle for its beer. The balance we aspire to within ourselves will also reflect in the compositions we create, resulting in a preference for minimalism and lighter typefaces. Save Designer Noemie Le Coz's work for Billie. Save Andy J.

Graphic Design 187

Graphic Design Graphic Arts and Crafts Internet and Software Development 187