true-north-elegant-brand-and-visual-identity 
Inkbot Design
MARCH 20, 2024
Top 10 Best Medical Logos: The Pulse of Branding Mates, when it comes to the world of healthcare, a strong visual identity can be the difference between “meh” and “oh yeah!” It's a condensed snapshot of your brand's values, expertise, and that all-important human touch that patients crave.
Inkbot Design
MARCH 2, 2024
Brand Pillars: Build a Strong Foundation Brand pillars are the core elements that define a brand's identity, personality, and reason for existing. They serve as the foundation for all branding efforts by encapsulating what makes a brand unique, authentic, and valuable.
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Inkbot Design
APRIL 27, 2024
It’s a vital part of your brand identity that can communicate the firm's values, experience and expertise before the client walks through the door. But let’s be honest, we all do it anyway. First impressions count, and in law, one of the first things potential clients will notice about you is your firm’s logo.
Inkbot Design
MAY 29, 2023
Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!
Inkbot Design
AUGUST 16, 2023
Top 10 Shoe Brand Logos: The Art of Sole In a world where first impressions matter, a logo plays a pivotal role in conveying a brand's identity, values, and essence. This holds especially true in the shoe industry, where a logo embodies the ideology, craftsmanship, and vision behind the brand.
Creative Boom
NOVEMBER 8, 2023
So, it feels like a moment for brands to capitalise on demonstrating a level of altruism whilst showing their identities in a fresh way. We've all got our favourite fonts, but it's good to mix things up now and again and stop your design work from becoming stale. And the start of a new year is the perfect time to do so. Naughty Roll.
Inkbot Design
AUGUST 30, 2023
Exploring the Top 10 Best NHL Logos Beyond the Ice Ice hockey is beloved for its fast-paced, hard-hitting action on the ice and its teams' unique identities and branding. The National Hockey League (NHL) is home to historic franchises with devoted fan bases across North America. The creation process begins with brainstorming.
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