LIT's rebrand of German retailer Gravis draws on the past but looks to the future
Creative Boom
DECEMBER 5, 2023
The logo pays homage to the retro-futuristic aesthetics of Apple's history, creating a visual link to the brand's heritage while embracing modernity. From design and campaign to assortment strategy, the team always showed great expertise in a variety of topics, really helping us to make the new brand strategy come to life."
Let's personalize your content