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Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

Led by an ownable colour, custom icons and a "reassuringly confident" tone of voice, the new identity looks to take Future Doc to the next level in supporting the turbulent healthcare system in the UK.

Brand 388
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LIT's rebrand of German retailer Gravis draws on the past but looks to the future

Creative Boom

The result is a striking and iconic logo paired with a vibrant colour scheme that reflects the spirit of innovation. From design and campaign to assortment strategy, the team always showed great expertise in a variety of topics, really helping us to make the new brand strategy come to life."

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Jenny Theolin shakes up creative management in daring new book

Creative Boom

I didn't want to write about topics I already knew well; instead, I aimed to build an ecosystem of brilliant individuals and a brand that challenges the status quo," she explains. "As The book's layout also incorporates the iconic square, a nod to Post-its." Jenny's enthusiasm for facilitation comes across in every aspect of her book.

Print 387
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Why TYPEONE magazine is a must-read for graphic designers

Creative Boom

Designed by Marko, the cover comes in a very special fold-out format, featuring the designer's iconic combination of traditional type with expressive graffiti shapes. Photography by Yeshen Venema Issue 05 Guest-edited by The Brand Identity, this issue explores the topic of branding and typography.

Magazine 440
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Overdose: Esther Rou Jiao's animation shows why it sucks to hoover up your emotions

Creative Boom

It's a question that touches on topics such as AI and human worth that are currently swirling around the zeitgeist and one with a solution that lies in community and spirituality, according to Esther. As a designer, I'm better at animating icons or something way more abstract than realistic objects," she says. "So,

Animation 303
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'Visually driven' photography book explores Japan's historical connection with dogs

Creative Boom

They are a huge part of my life, and I have been writing about animal-related topics for over a decade.". While they are family members and kawaii icons now, throughout history, they have symbolised a plethora of traits depending on the political climate of the era.".

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Veronica Castro on the V&A's Diva exhibition and why it's a word we need to reclaim

Creative Boom

And the collections, which focus on applied arts, decorative arts and design, are beautifully curated and cover themes and topics rarely explored in other museums in the capital. How hard was it to get hold of these iconic pieces? The building itself is extraordinary and a work of art in itself.