Creative Boom

MAY 19, 2022

London-based brand and design consultancy dn&co has today launched a unique and brilliant brand identity for Advanced Research Clusters – a global network of science and innovation clusters that come together to solve problems facing the planet. Building on the cluster strategy is an innovative membership model. Easy, right?

Brand 195

Brand Branding Coding Networking 195

Canny

MAY 7, 2024

Branding Websites and Blogs There are tons of websites that cover branding and design in detail. For anyone keen to get into the ins-and-outs of brand identity design or find inspiration for their next project, Brand New is a masterclass in the trends shaping our visual culture. Let’s get into it.

Brand 78

Brand Branding Templates Marketing 78

Creative Boom

JUNE 27, 2023

Ed Silk, global head of strategy at JDO , explains how to write one. Ultimately, design is about using creativity to solve business problems. The category has moved on since our last redesign." It was about designing for a different mindset and how Pond's could use its equities to speak to this newly empowered generation.

Agency 455

Agency Brand Branding Client 455

Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. Think of it this way, in the late ‘90s, Apple was on the verge of bankruptcy. Related: 101+ Brand strategy resources. Related: Branding, Identity and Logo Design Explained. What is brand strategy?

Brand 337

Brand Branding Marketing Marketing 337

Canny

AUGUST 3, 2021

In my personal experience, people have a whole host of ideas about what they think this expansive job category entails. Now although this really frustrated me at the time, my Dad isn’t alone in his way of thinking. Now you might be thinking: Oh so it’s basically advertising then? Think about it. What is Marketing?

Marketing 148

Marketing Marketing Media Graphic Design 148

Creative Boom

APRIL 29, 2022

But recent algorithm changes and a push for more video content have left many artists and designers struggling to enjoy the same likes and reach. Writing consistently about one topic will always be a viable marketing strategy," says Tom Berry , brand strategist and creative director at Studio Bennu. Think about how you can help people.

Freelance 508

Freelance Freelance Marketing Marketing 508

Just Creative

MAY 19, 2020

Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! Related: Best Brand Strategy Courses and Resources.

Brand 351

Brand Branding Marketing Marketing 351

Just Creative

MARCH 24, 2021

Any website owner should periodically review their site design to look for opportunities for improvements. Best practices in web design constantly change. A good website is designed to make visitors stay, click on additional pages, and come back to see more. Your Business Strategy Has Changed. Clarify Your Goals.

Web Design 265

Web Design Web Design Marketing Marketing 265

Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? Think again. Throughout this guide, I will share various high-impact but inexpensive branding strategies that help differentiate you from the competition without breaking the bank.

Brand 52

Brand Branding Marketing Marketing 52

UX Collective

DECEMBER 18, 2021

Innovation methods and materials to put in your UX toolbox Introduction Did you ever want to be inspired like an artist, full of ideas like an engineer or creative like a designer? They can be the wow-effect of a workshop, the secret trick for the next level idea or part of your design thinking toolset.

Production 101

Production Publishing Publishing Inspiration 101

Inkbot Design

MARCH 13, 2024

Rebranding Strategies: Reviving Your Company's Image We've all experienced that sinking feeling when you realise your favourite product or company has completely overhauled its image. The striking new logo, updated packaging, and fresh marketing campaigns can leave you wondering, “What were they thinking?” The end goal?

Brand 98

Brand Branding Marketing Marketing 98

UX Collective

AUGUST 30, 2021

You might think that the quality of your service is what matters the most. Some people think that your service is the best, while others don’t. E.g. “Everybody knows” that designers are creative folks, artists, not exactly people of numbers. Do you remember Apple advertising “Think different”? What could you do?

Marketing 103

Marketing Marketing Web Design Web Design 103

Creative Market

AUGUST 18, 2021

Product design is a complex discipline, requiring careful study and understanding of your user. These outstanding product design books simplify essential design concepts like web form design, typography, research, UX, communication, data skills, and problem-solving among many others. Web Form Design. ” 3. .”

Production 144

Production Consulting Typography Marketing 144

UX Collective

MAY 1, 2023

Before I dive deep into design, here’s a short introduction about myself. I am Yuan Jie, a designer and researcher finishing my final year in university. This semester, I was interested in how deception happens as a phenomenon, and wondered if we can leverage those behavioural influences in our design for good.

Patterns 81

Patterns Advertising Advertising Production 81

Inkbot Design

AUGUST 15, 2023

20+ UX Design Tips for Creating User Experiences Today, attention spans are fleeting, and users have endless options; delivering an exceptional user experience (UX) is imperative. Read on to learn how to make your product or service irresistible through the power of design. At its core, UX design is about empathy.

Animation 142

Animation Digital Production Patterns 142

Abduzeedo

OCTOBER 9, 2023

Revitalizing Branding and Packaging Design: Little Spoon's Collaboration with SMAKK abduzeedo 1009—23 Dive into Little Spoon's fresh branding and packaging design, as they team up with SMAKK for a modern take on kids' food for the 4-7 age range. Key to this strategy was the nomenclature. The outcome?

Packaging Design 75

Packaging Design Brand Branding Marketing 75

Inkbot Design

JANUARY 10, 2024

Small Business Brand Strategy on a Budget Building an effective small business brand strategy is essential to stand out and connect with their target audience; with over 33 million small businesses in the United States alone, having a unique and memorable brand cuts through the noise to make customers choose you.

Brand 69

Brand Branding Marketing Marketing 69

Inkbot Design

JANUARY 24, 2024

Product Thinking: The Mindset Driving Successful Products Product thinking is emerging as a crucial skill for building great digital products in the modern technology landscape. This article explores what product thinking encompasses, why it matters, and how organisations can nurture it. What Exactly is Product Thinking?

Production 52

Production Marketing Marketing Publication 52

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. We'll cover research, positioning, brand architecture, visual identity, content strategy , and more—everything you need to craft a standout brand that represents the heart and soul of your company.

Brand 88

Brand Branding Arts and Crafts Architecture 88

Inkbot Design

OCTOBER 31, 2023

Custom Web Design: Crafting Unique Online Experiences The internet can seem like an endless sea of sameness at times. This is where custom web design comes in. This is where custom web design comes in. But achieving this requires both artistry and strategy. Tailored designs build trust and engage users, inspiring action.

Web Design 79

Web Design Web Design Templates Digital 79

Just Creative

AUGUST 3, 2020

Learn Brand Strategy. And in my opinion, this is the most comprehensive brand strategy course on the market. The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients. Rare Breed Book. Show Transcript. “What is a tree?

Brand 311

Brand Branding Client Agency 311

Just Creative

AUGUST 31, 2020

One of the most widely acknowledged principles in business is the importance of understanding your customer and designing for them. A deep understanding of your target customer often translates into perceptive design decisions that help you build strong brand awareness. Why Put People at the Center of the Design Process?

Production 332

Production Networking Patterns Marketing 332

Inkbot Design

OCTOBER 8, 2023

Brand Positioning Strategies: Setting Your Brand Apart With consumers overwhelmed by a sea of product choices and marketing messages, a unique and meaningful brand position allows companies to stand out from the competition and capture the attention and loyalty of target customers. What is Brand Positioning, and Why is it Important?

Brand 91

Brand Branding Marketing Marketing 91

Inkbot Design

MAY 17, 2022

This can be tough, but you can design a distinctive and memorable brand if you understand your market. Branding products involves thinking about who you are and what you’re offering. Think about your logo and visual identity. What do you want your audience to think about when they think about your company?

Production 95

Production Brand Branding Fonts 95

Inkbot Design

AUGUST 9, 2023

This level of brand building requires careful strategy and an immersive understanding of the target demographic. Brand consulting goes far beyond surface-level design to encompass big-picture positioning and alignment of the brand experience. With a strategy in place, consultants oversee creative development and execution.

Consulting 52

Consulting Brand Branding Marketing 52

We And The Color

MARCH 27, 2024

Can you whip up graphic design magic? Think of them as the IKEA of online businesses – all the parts are there, you just gotta assemble them (with way less frustration, hopefully). Identify the platforms your target audience frequents (think Instagram for visual products, Pinterest for DIY crafts, etc.) Step 1: Niche Down, Babe!

Media 60

Media Brand Branding Production 60

Inkbot Design

AUGUST 25, 2022

You're so busy working on your business that you don't even think about how you are doing—until you get a phone call or an email that shows you that you've been mentioned in an extensive press article or on a prominent podcast. This marketing strategy involves making and publishing content on popular social media platforms.

Marketing 103

Marketing Marketing Digital Internet and Software Development 103

Graphic Design Junction

JUNE 7, 2022

This is a very broad category that touches on everything from accounting standards to analyzing financial statements. The most common areas include sales, marketing, customer service, finance and accounting, and business strategy. This topic area focuses on the thinking skills required to be a leader. Management (Theory).

Programming 98

Programming Marketing Marketing Production 98

Inkbot Design

OCTOBER 15, 2023

Take Apple: its focus on sleek design and user-friendly interfaces has helped differentiate it from rivals such as Microsoft (whose software is often criticised for being less intuitive). An innovative product design or unique characteristics can differentiate a line-up nicely here. One crucial step is defining the target customer.

Marketing 96

Marketing Marketing Brand Branding 96

Inkbot Design

NOVEMBER 14, 2023

How to Design a Logo That Stands Out in a Crowd You're sitting at your desk, staring at a blank page on your screen. You must design a logo for your new business, but where do you start? Designing a logo can seem daunting, but it doesn't have to be. This will inform every design choice for your logo. Let's get started.

Fonts 94

Fonts Brand Branding Digital 94

Inkbot Design

JANUARY 7, 2024

Aligning all levels of this framework creates a branding strategy that taps into both minds and hearts. The branding pyramid allows marketers to strategise which connections are most relevant for their target audience and product category when shaping brand identity and positioning.

Brand 81

Brand Branding Production Marketing 81

Mindsparkle Mag

DECEMBER 3, 2021

A LINE worked alongside the Abnormal leadership team to develop a brand strategy, tone of voice, and visual identity that reflected its position as an unconventional technology company. It is the base of every imagery, illustration, and iconography design. Plus, the grid also represents the AI inherent in Abnormal’s technology.

Photography 52

Photography Brand Branding Illustration 52

Canny

AUGUST 24, 2021

If you fall into a third category, and are just looking for some help with your marketing endeavours, then why not get in touch with Canny directly and see what we can do for you today. Strategy, broadly speaking, breaks down into three parts: Realistic Goal. Greater domain authority and backlinks, SEO and graphic design content.

Marketing 148

Marketing Marketing Graphic Design Advertising 148

Inkbot Design

AUGUST 11, 2023

With emerging technologies, new platforms, and shifting consumer behaviours, strategies that were effective yesterday may no longer deliver results today. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 142

Marketing Marketing Brand Branding 142

Inkbot Design

MARCH 24, 2024

It outlines critical strategies in various areas. These strategies range from understanding eCommerce to building a robust technical framework. This is important when plotting a competitive strategy. Focusing on a tight product category lets you hone your expertise. It distils decades of combined experience.

Marketing 85

Marketing Marketing Production Internet and Software Development 85

Canny

JANUARY 24, 2024

It can be helpful to think of a team structure chart in a typical business. Unilever manages a diverse portfolio of brands spanning various product categories. They may have their own distinct identities and target specific market segments or product categories.

Architecture 78

Architecture Brand Branding Portfolio 78

Inkbot Design

JULY 28, 2023

5 Best Web Design Books for Website Development Are you an aspiring web designer looking to enhance your skills and create stunning, user-friendly websites? Or you're an experienced developer seeking fresh insights and inspiration to take your web design game to the next level.

Web Design 137

Web Design Web Design Arts and Crafts Coding 137