Photography
#advertising #COVID-19 #sports #video
A Remarkable Split-Screen Montage for Nike Juxtaposes Athletes in Synchronized Movement
“When things aren’t fair, we’ll come together for change.” That’s the message behind an impeccably edited video montage by Wieden + Kennedy. Created for Nike’s You Can’t Stop Us campaign, the split-screen compilation flows through 72 clips of individual athletes and teams from 24 different sports who run, flip, and dive across the screen, shifting from the court and the beach to the mat and the street in seamless movement.
To create the dynamic mashup, Wieden + Kennedy parsed 4,000 sequences before deciding on the final 72 shots featuring 53 athletes—spot LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick, and Kylian Mbappe among them. Narrated by Megan Rapinoe, the compilation is an earnest and heartwarming look at how sports can bring people together to power real-world change.
You also might enjoy this incredibly long Olympic sequence by Donato Sansone.
#advertising #COVID-19 #sports #video
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