Research, strategy & brand identity for Tia
Abduzeedo
NOVEMBER 11, 2022
Research, strategy & brand identity for Tia. Carolyn Witte and Felicity Yost started Tia in 2017 to address the medical needs of a long-ignored, painfully neglected segment of the healthcare population: women. We selected Tia’s new typefaces with this objective in mind. A focused beginning.
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