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How the Tokyo 2020 Olympics was designed

Design Week

The chequered designs had several references to Japanese culture, according to the Tokyo 2020 Emblems Selection Committee. Look out for the shop signs and logos that use pictograms originally designed for the Tokyo 1964 Olympics as well as a music video inspired by US gymnast Simone Biles.

Sports 101
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Maybe we don’t have to (re)brand everything

UX Collective

*The term branding used over here mainly refers to the visual outputs that a company/individual would publish. But for the lack of a better word, I will refer to this slew of aforementioned items as ‘branding.’ It only presents identity crises. We are perpetrating a narrow-minded view of what creatives can be.

Brand 98
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Retro Packaging Design: Bringing Back Vintage Styles

Inkbot Design

Retro packaging refers to packaging that is intentionally designed to look old , vintage or nostalgic. Vintage signage fonts mimic painted shop sign lettering with distressed, imperfect shapes, offering an authentic retro touch. What is Retro Packaging Design? Rustic charm abounds.

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The History of Logos: Where Branding Started

Inkbot Design

This has led to the development of iconic logos that have become cultural references. The digital landscape presents unique challenges and opportunities for businesses to showcase their brand identity effectively. Emerging trends and innovations in logo design are constantly reshaping how brands present themselves to the world.

Brand 75
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Emerging UX patterns in Generative AI experiences

UX Collective

For example, the act of buying coffee is driven by the desire for caffeine, the presence of money and a nearby coffee shop, and the coffee shop sign serving as a prompt. Familiar interfaces and interactions allow users to transfer the trust of the past into the present. The risk tolerance is very low.

Patterns 108
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How Much Does Rebranding Cost?

Canny

If you haven’t checked them out yet, there’s no time like the present! Sales presentation and marketing materials. This will all be wrapped up in a tidy document for you to refer to when needed. Sales presentation and marketing materials. A typical brand identity project includes: Naming and messaging. Logo Design.

Agency 147