on-typography a-new-nameplate-tradition 
Inkbot Design
MARCH 1, 2024
Typography transitioned from hand-lettered manuscripts to mechanical movable type printing methods in 1450 with Johannes Gutenberg’s printing press. Fonts set the tone from the sans serif clarity of highway signs to the flourished letters on wedding invitations. But with over 200,000 font families, how does a designer know where to start?
Inkbot Design
MARCH 29, 2023
These vintage symbols utilise bold colours and typography alongside playful imagery, often seen today on products from established businesses such as Pepsi or McDonald's. Between the 1900-1920s, companies like Coca-Cola, IBM and Ford used straightforward nameplates that spelt out their company's name.
Logo Design Love
MAY 9, 2023
It was a proposal to Ford Motor Company for a new house mark. It was natural, then, that the artistic conventions of the time should attach themselves to the new technology. There were fancy speeches, fancy customs, fancy hats and fancy parlors — all, indeed, compatible with fancy nameplates and escutcheons.
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