Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. This comprehensive guide explores the must-have tools for branding to help convey what your company represents and attract your ideal audience.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

APRIL 26, 2024

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. We were all just so amazed by this superhighway of information that we never stopped to think about what happened to all our personal information. But with everything going digital came a realisation.

Marketing 68

Marketing Marketing Digital Brand 68

Just Creative

SEPTEMBER 23, 2020

Brands can no longer get by without adding video to their arsenal of marketing tools. Some brands have even found great success in making video the central part of their marketing efforts. But what types of videos should you produce? Why is Video Marketing Important? It takes up a lot of time and resources.

Marketing 342

Marketing Marketing Brand Branding 342

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

Marketing 80

Marketing Marketing Brand Branding 80

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. To do this, brands come up with various new trends and techniques.

Marketing 135

Marketing Marketing Media Brand 135

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. Defining Marketing and Branding Before diving into specific strategies, it's essential to understand the difference between marketing and branding.

Marketing 89

Marketing Marketing Brand Branding 89

Canny

AUGUST 3, 2021

You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? In my personal experience, people have a whole host of ideas about what they think this expansive job category entails.

Marketing 148

Marketing Marketing Media Graphic Design 148

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. That's the power of direct mail marketing, a tried and true method that has stood the test of time. What is Direct Mail Marketing?

Marketing 92

Marketing Marketing Digital Coding 92

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 141

Marketing Marketing Brand Branding 141

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 69

Marketing Marketing Media Brand 69

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. A company's colours communicate messages about its personality, values, and image. This article explores the psychology and impact of colour in branding and marketing.

Marketing 73

Marketing Marketing Brand Branding 73

Inkbot Design

DECEMBER 20, 2023

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. YouTube, in particular, has become the go-to platform for brands looking to engage with audiences through video content. 90% of the best-performing content marketing includes video. How will you captivate them?

Marketing 82

Marketing Marketing Arts and Crafts Brand 82

Inkbot Design

JANUARY 23, 2024

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This creates real value for shared audiences. This ensures mutual benefit.

Marketing 85

Marketing Marketing Brand Branding 85

Noupe

APRIL 4, 2023

Marketing is about more than selling a product or service. Today’s consumers crave more from the brands they trust. With the average person dealing with thousands of advertisements each day, one of the best ways for your campaign and company to stand out is to reflect your values in everything you do.

Marketing 120

Marketing Marketing Advertising Advertising 120

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Over 1 billion hours of video are watched on YouTube each day.

Advertising 75

Advertising Advertising Marketing Marketing 75

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 Understanding Brand Awareness So, what exactly is brand awareness?

Marketing 127

Marketing Marketing Brand Branding 127

Moo

MARCH 11, 2024

Before the ubiquity of social media, brands had to find other ways to go viral. Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. What is guerrilla marketing? Image credit: Pango Books Low cost.

Marketing 98

Marketing Marketing Brand Branding 98

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll also look at data-backed trends that indicate where marketing is headed in 2023 and beyond.

Marketing 82

Marketing Marketing Brand Branding 82

Moo

OCTOBER 6, 2023

When it comes to holiday marketing , it’s hard to stand out during one of the busiest times of the year. Marketing teams have to do a lot more to cut through the noise, make sales, and meet those all-important targets. There are so many #HolidayClichés swirling around, with lots of brands doing and saying the same thing.

Marketing 98

Marketing Marketing Color Schemes Client 98

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Defining Luxury Brands What determines when a product or service qualifies as luxurious?

Marketing 72

Marketing Marketing Brand Branding 72

Inkbot Design

FEBRUARY 19, 2024

Video Content Marketing Strategy: A Comprehensive Guide Hey there, fellow marketers! And when combined with a well-crafted marketing strategy, video can be a game-changer for your brand. What is Video Content Marketing? What are their interests, pain points, and preferences?

Marketing 84

Marketing Marketing Media Advertising 84

Inkbot Design

FEBRUARY 6, 2024

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

Digital 94

Digital Marketing Marketing Art 94

Inkbot Design

APRIL 25, 2024

Brand Consistency and Web Design: The Key to Online Success We inhabit a universe that is highly concerned with first impressions. And what is at the heart of creating an unforgettable first impression ? Ensure your brand is consistent throughout every aspect of its web presence. What Is Brand Consistency?

Web Design 69

Web Design Web Design Brand Branding 69

Inkbot Design

DECEMBER 9, 2023

How to Work with Influencers: Guide for Marketing Influencer marketing has become an essential part of any marketing strategy. With influencer marketing , brands collaborate with influencers who have built a large and engaged social media following in their niche. What content do you need to create?

Marketing 83

Marketing Marketing Brand Branding 83

Inkbot Design

OCTOBER 25, 2023

The Top 5 Benefits of Blogging for Marketing Blogging has become a potent tool for connection, education, and expression, where information is shared exponentially. What's impressive is how quickly the blogosphere has grown. What is causing this blogging boom, and what draws people into it?

Marketing 80

Marketing Marketing Networking Media 80

Inkbot Design

FEBRUARY 15, 2023

Top 10 Real Estate Marketing Strategies to Sell More The real estate industry has seen its fair share of challenges. From the real estate crash of 2012 to the pandemic-related uncertainty of 2020, the market has weathered many ups and downs. One of the essential features of a real estate website is the ability to post listings.

Marketing 131

Marketing Marketing Client Media 131

Inkbot Design

NOVEMBER 3, 2023

Strategic Brand Positioning: Standing Out in a Crowded Market The marketplace is noisy. In a world dominated by parity, how can your brand hope to stand out? To embrace what makes you different, not run from it. Celebrate what sets you apart. Your brand has a choice. What's it going to be?

Marketing 86

Marketing Marketing Brand Branding 86

Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

Advertising 77

Advertising Advertising Agency Marketing 77

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

Media 103

Media Marketing Marketing Brand 103

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

Marketing 120

Marketing Marketing Brand Branding 120

Noupe

OCTOBER 2, 2023

Sending targeted marketing messages is a great way to build brand awareness, boost sales, and generate leads. However, this one-way interaction may not be enough to reach customers wanting to engage with their favorite brands. A conversational marketing strategy can help you provide customers with the immediacy they crave.

Marketing 109

Marketing Marketing Production Brand 109

Inkbot Design

OCTOBER 6, 2023

AI in Branding: Exploring the Future of Marketing Artificial Intelligence (AI) has become a game-changer in branding, revolutionising how businesses connect with their target audience and deliver personalised experiences. Let's explore the role of AI in branding and some exciting trends shaping the future of AI in marketing.

Marketing 86

Marketing Marketing Brand Branding 86

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. a particular feature), its price, or its location in the market. The Importance of Building a Brand Personality.

Marketing 74

Marketing Marketing Brand Branding 74

Inkbot Design

JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

Marketing 75

Marketing Marketing Brand Branding 75

Inkbot Design

APRIL 5, 2023

Affiliate Marketing for Beginners: How to Start with Zero Investment Do you want to penetrate the affiliate marketing world and suggest products like your favourite blogger but don't know how or where to begin without investing in advance? From the basics of affiliate marketing to making money online. You got lucky today.

Marketing 107

Marketing Marketing Programming Production 107

Inkbot Design

JULY 15, 2023

Crafting a Winning Brand Positioning Strategy for Market Success Have you ever wondered what sets successful companies apart from the rest? How do some brands capture the hearts and minds of their target audience while others struggle to make a lasting impression? Now, what exactly is brand positioning?

Marketing 74

Marketing Marketing Brand Branding 74

Inkbot Design

OCTOBER 7, 2023

20+ Effective Affiliate Marketing Strategies for Success Affiliate marketing has become popular for bloggers, influencers, and website owners to earn revenue by promoting products or services. This article will explore over 20 effective affiliate marketing strategies you can leverage as an affiliate marketer to boost your earnings.

Marketing 71

Marketing Marketing Networking Production 71