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The 5 Best Product Management Books to Read

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The 5 Best Product Management Books to Read Hey there, fellow product managers and aspiring product management enthusiasts! Look no further because today, we're diving into the world of product management books guaranteed to empower you on your journey.

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Marketing vs Advertising: A Comprehensive Comparison

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Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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Product Thinking: The Mindset Driving Successful Products

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Product Thinking: The Mindset Driving Successful Products Product thinking is emerging as a crucial skill for building great digital products in the modern technology landscape. With consumers demanding exceptional digital experiences , having a product-focused mindset can give companies an edge.

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The 15+ Best Marketing Books to Read

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The 15+ Best Marketing Books to Read Are you tired of searching endless blogs and websites for outdated and irrelevant marketing advice? We've compiled a list of the 15+ best marketing books to revitalise your marketing strategy and set you apart from the competition. The Best Marketing Books to Read 1.

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5 things I learned leading UX in the Canadian public service

UX Collective

The importance of creating space in government for UX professionals to thrive Photo by Julien Flutto on Unsplash In 2021, I was asked to assemble a centralized User Experience (UX) team to lead the design of intuitive digital learning experiences for the Canada School of Public Service’s new learning platform.

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Market Research for Branding: How Insights Help Your Brand Growth

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Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

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To build in public or not… that’s the question, eh?

UX Collective

Insights to help evaluate if you should jump onto the #buildinpublic train Illustration by Harini Kanan The interwebs are buzzing with chatter about the aptly titled #buildinpublic approach to product building. Yet product builders, especially those at early stages, have questions, like: How do we decide if it’s for us? or rather?—?product