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The Essential Guide to Hospitality Marketing

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The Essential Guide to Hospitality Marketing You're in the hospitality business, selling experiences, memories, and excellent service. Your marketing efforts need to capture that magic and entice potential guests. Hospitality marketing amplifies your brand story, personality, and unique hospitality experience across multiple channels.

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How to Manage a Marketing Budget

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How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Content Marketing Tricks: Social Media, Email, and Beyond

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Content Marketing Tricks: Social Media, Email, and Beyond In 2023, when smartphones and social media have created an era of information overload, businesses face an immense challenge in capturing their audience's fleeting attention. To stand out, brands must take a strategic approach to content marketing.

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The Complete Guide to Affiliate Marketing

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The Complete Guide to Affiliate Marketing Affiliate marketing has become one of the most popular online business models in recent years. In its simplest form, affiliate marketing is where you promote someone else's products or services on your website, blog or social media channels. The merchant handles all of that.

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How Social Media Automation Can Save Your Business Resources

Just Creative

If you have ever been involved in social media marketing, you know that one of its biggest challenges is the amount of time that it takes. Aside from your business’ content marketing, you probably also have to provide timely responses to your customers’ questions and concerns, taking even more of your time and resources.

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Marketing vs Advertising: A Comprehensive Comparison

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Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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Luxury Brand Marketing & High-End Branding

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Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.