Just Creative

MARCH 3, 2020

People like feeling that companies approach them individually, try to meet their needs, and pay special attention to their enquiries. In the past, the companies that have managed to establish rapport with their clients have won loyalty and recognition, rewarding their brand with a special place in the market.

Brand 256

Brand Branding Marketing Marketing 256

Inkbot Design

FEBRUARY 5, 2024

Brand Essence: The Heart and Soul of a Brand Brand essence is a foundational concept in marketing that refers to the heart, soul, and intrinsic nature or value of a brand. What principles or beliefs guide our company culture and behaviours? This phase is about informing and inspiring the subsequent workshop.

Brand 92

Brand Branding Arts and Crafts Marketing 92

Inkbot Design

JANUARY 2, 2024

Your brand identity encompasses everything that makes your company unique – from your logo and slogan to your messaging, visuals, and more. This makes marketing more effective. Dedicate ample time upfront to gathering market and customer insights through research. Budget $500-$1500+ for custom professional logo design.

Brand 93

Brand Branding Fonts Production 93

Canny

NOVEMBER 1, 2022

When used as a trio, branding, marketing, and website design can be a powerful force in the recruitment industry. Hence why we’ve put together an ultimate guide on how to create effective recruitment branding, and market your company to the right audiences. Companies. Trojan Recruitment Group. Michael Page Recruitment.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

JANUARY 20, 2024

It is crucial to business strategy, enabling companies to provide superior and consistent brand experiences. When done effectively, internal branding can: Boost Employee Engagement and Retention 73% of employees who consider themselves highly engaged indicate they work at a company with a strong employer brand. ” Susan A.

Brand 87

Brand Branding Marketing Marketing 87

Inkbot Design

APRIL 25, 2024

If people stumble across your company on the Internet, those initial few moments can be the difference between staying or leaving immediately. Brand consistency refers to keeping your marketing channels and touchpoints uniform with branding elements. Using your logo correctly and consistently is Marketing 101.

Web Design 68

Web Design Web Design Brand Branding 68

Graphic Design Junction

OCTOBER 9, 2023

With these templates, you can create more than just an annual report; they make it simple to present your business, corporate identity, public relations, or financial company in a modern and clean design. These creative brochure templates are meant to inspire and are suitable for various business purposes. Enjoy and Happy designing.

Templates 114

Templates Portfolio Fonts Marketing 114

UX Collective

JANUARY 11, 2024

A product that solves concrete tasks: ensuring consistency reducing development time and much more Most often, the main reason to create a new product is that you want it to be different from the existing ones on the market. And even if a company publishes documentation for it, it doesn’t always mean that you can use the system itself.

Production 98

Production Coding Product Management Marketing 98

Inkbot Design

OCTOBER 13, 2022

Branding is an essential part of the modern marketing world. There's one thing all companies agree on: branding is critical. In fact, according to a recent survey conducted by Gartner, the average employee has a better understanding of the company brand than the CEO or CMO. Branding is not the same thing as marketing.

Digital 132

Digital Brand Branding Marketing 132

Inkbot Design

JULY 23, 2023

How to Write an Irresistible Brand Positioning Statement Are you ready to unlock the secrets behind crafting a brand positioning statement to leave your competition in the dust? In today's hyper-competitive market, building a solid brand identity is not just important—it's essential. ” Well, fret not!

Brand 86

Brand Branding Arts and Crafts Marketing 86

Inkbot Design

OCTOBER 6, 2022

A brand story is how you will tell your company's unique and compelling story to the world—and that's precisely what the Brand Story Formula will teach you how to do. You'll learn how to uncover your company's unique purpose, values, and promise. What is the Best Brand Story for Your Company? What is a Brand Story?

Brand 119

Brand Branding Production Marketing 119

Inkbot Design

JANUARY 7, 2024

Understanding and applying this strategic approach can help companies develop brands that inspire customer trust, preference, and loyalty. Doing so elevates key brand elements from commodities to meaningful market differentiators. The pinnacle is occupied by brand essence , vision, and purpose.

Brand 78

Brand Branding Production Marketing 78

Inkbot Design

JANUARY 10, 2024

It goes beyond just a logo and slogan—your brand strategy guides marketing decisions and shapes customers’ perceptions of your company. Your brand identity creates familiarity and helps customers connect emotionally with your company. With limited marketing budgets, small businesses need to maximise impact.

Brand 67

Brand Branding Marketing Marketing 67

Inkbot Design

MARCH 4, 2024

A well-crafted brand identity is pure marketing gold – it breeds trust, loyalty, and recognition that can skyrocket a business to new heights. Think of brand identity like the DNA of a company – it's woven into every inch of the brand experience, from how products look and feel to how customer service reps greet you.

Corporate Branding 76

Corporate Branding Brand Branding Marketing 76

UX Collective

JANUARY 2, 2022

How setting a mission and strategy will keep you sane and help your team raise their game That’s not me, but it’s a great shot from the North West Triathlon by Elliott Waring I’m a terrible swimmer. Q1 Design team mugshots, Working session screen grab, Mission and strategy impact statements The key thing was to do this as a team.

Production 114

Production Sports Marketing Marketing 114

The Branding Journal

AUGUST 4, 2022

Building a personal branding strategy the right way What is a personal branding statement? Personal branding statement examples Winning real-life examples of personal branding Wrap up. Personal branding is a great way to market yourself and your career within a specific audience/industry. What is personal branding?

Brand 111

Brand Branding Client Marketing 111

Inkbot Design

AUGUST 11, 2022

What is a Vision Statement? In the modern world, having a vision statement is crucial to building a successful company or organisation. Your organisation's highest goal is the driving force behind your mission statement. What is a Vision Statement? This will help to inspire your business plan.

Client 59

Client Production Inspiration Marketing 59

Just Creative

NOVEMBER 21, 2019

But, your brand is more than just a logo and color-scheme, it’s your company’s personality. Whilst most businesses understand the need for a properly branded website and marketing materials, many people underestimate the importance of branding in the office. What about your mission statement and values?

Brand 280

Brand Branding Color Schemes Client 280

Canny

OCTOBER 31, 2019

Brand marketing campaigns are all the rage. They’ve always been happening, but lately, every brand and their parent company are getting in on the show. Traditional sales marketing is dying. Companies like MailChimp and Wistia are setting up their own content production studios. Who’s getting it right? Or have they?

Marketing 88

Marketing Marketing Brand Branding 88

Inkbot Design

OCTOBER 21, 2023

Top Brand Slogans and How to Create One Brand slogans are crucial in enhancing brand recognition and serving as practical marketing tools. Brand slogans also serve as a marketing tool by conveying key brand messages, positioning the brand in the market, and influencing consumer behaviour and purchasing decisions.

Brand 76

Brand Branding Arts and Crafts Marketing 76

Inkbot Design

FEBRUARY 13, 2023

It is a colour that inspires creativity and evokes a sense of mystery and elegance. Cadbury has been using the colour purple in its branding and marketing efforts for over a century, and it has become one of the most recognisable aspects of the brand. The noted graphic designer C. Dean Landry designed the Hallmark logo in the 1950s.

Brand 73

Brand Branding Marketing Marketing 73

Inkbot Design

DECEMBER 8, 2022

Companies often create these brand personalities to represent their brand. Once you do that, you'll understand how to strengthen and align your brand personalities with your company's mission, vision and values. Brand personality is an intangible trait that distinguishes companies and their products. Be memorable.

Brand 98

Brand Branding Production Marketing 98

Inkbot Design

MAY 23, 2022

Most businesses are built on brand recognition, yet many companies fail to maximise their potential. By creating a sense of urgency for customers to have their morning cup of joe, Starbucks built brand recognition in a way that was organic to the needs of the target market. Branding is often confused with marketing.

Brand 99

Brand Branding Marketing Marketing 99

Inkbot Design

OCTOBER 21, 2022

The Branding Strategist is responsible for researching the current market trends and developing strategies to ensure the future of a brand. Branding is used to describe a company's image and reputation, as well as its products, services and corporate identity. Why You Need a Branding Strategist. It's the dream, the ideal, the future.

Brand 93

Brand Branding Marketing Marketing 93

Inkbot Design

AUGUST 24, 2023

It involves conducting market research , formulating a business plan, securing funding, and bringing together the right team. It's essential to identify a unique, viable concept that solves a specific problem or fulfils an unmet need in the market. Next, conduct thorough market research to identify potential opportunities.

Marketing 71

Marketing Marketing Production Brand 71

Sangfroid!

JUNE 28, 2021

Photo by Jamie Street on Unsplash What Makes a Mission Statement? Mission statements are immensely valuable tools for any organization. I’m honored to have worked with many passionate founders in crafting their company’s mission statement. So, how does this come back to a mission statement?

Client 52

Client Agency Media Marketing 52

Inkbot Design

MAY 6, 2022

Many of the benefits of building an online brand are still valid for companies that don’t have one yet. Whatever your website definition, a powerful one is necessary for any company to succeed online. An About Us page is a powerful marketing tool to inform visitors about your Brand and build trust in your company.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

NOVEMBER 28, 2022

A logo redesign involves making changes to a company's logo. Some companies make changes to their logo because they feel confident and are ready to move forward with a new design. It's about finding the correct name, brand, and message that will work for you in today's market.” Logo Redesign : How To Successfully Rebrand.

Brand 127

Brand Branding Marketing Marketing 127

The Branding Journal

JUNE 10, 2022

We also included a few examples of brand values from big companies to help you find those unique to your brand. Brand values can be defined as the foundational beliefs that a company stands for. Brand values should always reflect what is truly important to the company behind the brand. Table of Contents What are brand values?

Brand 115

Brand Branding Production Marketing 115

Inkbot Design

MARCH 21, 2023

Finally, there's messaging – the voice and tone of your brand that reflect its personality and mission. Conducting Market Research First on the agenda is the importance of understanding your target audience. Next, we'll explore the market research methods for gathering data on your target audience.

Brand 56

Brand Branding Marketing Marketing 56

Inkbot Design

AUGUST 17, 2022

We live in a world where consumers have become increasingly educated about products, services and companies. These companies can differentiate themselves from their competitors by using their brand identity. When a person sees a logo or name, he instantly identifies the company associated with the brand.

Brand 59

Brand Branding Production Marketing 59

Inkbot Design

JANUARY 8, 2024

However, turning that spark of inspiration into a fully functioning company requires thorough planning, commitment, and grit. In this comprehensive guide, we'll walk you through the entire process of setting up a business in 2024, from fleshing out your initial business concept to officially launching and running your company.

Marketing 52

Marketing Marketing Production Self-employed 52

Inkbot Design

MAY 5, 2023

Consider whether your brand messaging is consistent across all channels, including your website, social and marketing materials. Your visuals, including website design, marketing materials, and social media graphics, convey your brand personality and values.

Brand 56

Brand Branding Media Marketing 56

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. Many brands need a clear identity that can serve as the basis for the strategic decisions that guide how they market and communicate with their target audiences. Colour Choices.

Brand 129

Brand Branding Marketing Marketing 129

Inkbot Design

AUGUST 30, 2023

The Evolution and Impact of the Unilever Logo Design The iconic Unilever logo has encapsulated the company's far-reaching impact and evolution from a small soap manufacturer to a leading multinational consumer goods powerhouse for over a century. This mid-century modern design reflected the company's contemporary, innovative approach.

Brand 87

Brand Branding Production Portfolio 87

UX Collective

APRIL 4, 2022

Successful companies are already business-driven In today’s marketplace, designing a digital interface is ultimately user-centric. Although that statement is true, many decisions aren’t made to serve users. business goals, mission statement, target market, etc.). However, are they properly identified?

Marketing 109

Marketing Marketing Advertising Advertising 109

Inkbot Design

AUGUST 31, 2023

How to Start Branding for Your Business Success Branding is essential for any business, big or small, to stand out in the highly competitive market. Crafting Your Brand Identity To establish a strong brand identity, it is crucial to consider various aspects of your brand that will help differentiate it from others in the market.

Brand 97

Brand Branding Marketing Marketing 97