Just Creative

SEPTEMBER 14, 2020

In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Kaye shares her ‘4C Brand Strategy Framework’ which helps to bake psychological principles into brands.

Brand 219

Brand Branding Client Programming 219

We And The Color

AUGUST 21, 2023

The field of color psychology explores the psychological impact of colors on human behavior and emotions. In this blog post, we’ll delve deep into the realm of color psychology, exploring how different colors evoke emotions and moods, and how designers can effectively use color psychology to enhance their projects.

Color 98

Color Art Arts and Crafts Brand 98

Just Creative

AUGUST 31, 2020

Because of that, it’s not surprising that colors are an essential consideration when it comes to marketing as well. With the help of color psychology , you can form strong connections in your prospect’s mind from the moment they first interact with your brand. What is the Psychology of Color? Color Psychology: Examples.

Color 313

Color Web Design Web Design Color Schemes 313

Inkbot Design

APRIL 25, 2024

Brand consistency refers to keeping your marketing channels and touchpoints uniform with branding elements. Brand Consistency and Web Design While you should strive for uniform branding across all channels (social media, advertising, email marketing, brick-and-mortar, etc.), Using your logo correctly and consistently is Marketing 101.

Web Design 68

Web Design Web Design Brand Branding 68

Graphic Design Junction

OCTOBER 5, 2023

Fonts play a pivotal role in web design, and font psychology explores the impact of typefaces on human emotions and perceptions. In this comprehensive guide, we will explore the fascinating realm of font psychology and learn how to choose fonts effectively for web projects. Fonts silently conveying messages and evoking emotions.

Fonts 99

Fonts Web Design Web Design Adobe 99

Creative Boom

OCTOBER 1, 2023

We all know that FOMO ('Fear of Missing Out') is a powerful psychological motivator. There are also audio runs on Spotify and iHeartRadio, outdoor advertising in 21 markets, including Los Angeles, Miami, Chicago, Dallas-Ft. For example, we've all seen three-year-olds show no interest in a toy until another child starts playing with it.

Marketing 376

Marketing Marketing Advertising Advertising 376

Creative Boom

SEPTEMBER 11, 2023

Image licensed via Adobe Stock Boost your abilities and raise your earning power with the best art books on the market. So whether you need to boost your skills in life drawing, CG sculpting or paints and oils, there are a ton of books on the market to guide you through. But you have to know the fundamentals first.

Illustration 506

Illustration Illustrator Inspiration Artist 506

Vecteezy

NOVEMBER 4, 2021

Color is an integral part of design, marketing, and branding. That’s why we’ve compiled this blog post to help you learn about the psychology of color and how it impacts your marketing, branding, and design projects. What Is Color Psychology? Choosing the right colors can be a difficult process.

Color 98

Color Marketing Marketing Brand 98

UX Collective

OCTOBER 15, 2023

KFC Store Design Plan_A KFC store remodel in Munster [0] The History of KFC: Office “Scent” Marketing As I sat in the store, munching on the crispy chicken and flipping through KFC’s marketing history, a revelation hit me. Historically, the brand has leveraged this unique scent as a powerful marketing tool.

Brand 108

Brand Branding Marketing Marketing 108

Inkbot Design

JULY 24, 2023

The Power of Suggestion in Marketing Welcome to the captivating marketing world, where persuasion and influence reign supreme. In this article, we'll delve into one of the most potent tools at a marketer's disposal – the power of suggestion.

Marketing 81

Marketing Marketing Arts and Crafts Advertising 81

Noupe

NOVEMBER 4, 2020

Here the need and importance of color psychology come into the picture in order to attract the attention of your potential audience and compel them to buy your products. What Is Color Psychology? Color psychology is basically a method of attracting attention with the help of beautiful colors and its combinations.

Color 144

Color Color Schemes Marketing Marketing 144

Inkbot Design

JANUARY 17, 2024

We'll explore the origins, meaning, and psychology behind the top 10 iconic video game logos. Psychology The white space around the central green shape creates a welcoming, open feel. Psychology Slanted letters like ’Y’ convey a sense of speed and dynamism. Get ready for a fun trip down memory lane !

Arts and Crafts 81

Arts and Crafts Graphic Design Fonts Graphic 81

Inkbot Design

JULY 17, 2023

The Science of Colour Psychology: How It Impacts Brand Perception Hey there, fellow brand enthusiasts! Well, my friends, it's time to unravel the secret behind this captivating phenomenon: the science of colour psychology. In the upcoming blog post, we'll explore the fascinating realm of colour psychology even further.

Brand 128

Brand Branding Self-employed Marketing 128

Creative Boom

APRIL 14, 2024

Which must be frustrating for its marketing department, because the "pester power" of kids is one of the most powerful ways to get adults through the doors of its restaurants. In that light, we're intrigued to see the fast-food giant launch a new campaign that sidesteps the issue by marketing to parents instead, with tongue firmly in cheek.

Marketing 332

Marketing Marketing Advertising Advertising 332

Just Creative

MAY 13, 2020

Thus, the set of skills of a UX designer is complex: he or she needs to understand the business and its position in the market and to study the users’ pain points and goals to be able to create better experiences. Consumer Psychology and UX Design. But what can a designer actually use from psychology and bring to UX?

Web Design 278

Web Design Web Design Production Product Management 278

Design Milk

MARCH 7, 2024

The psychological benefits of color and how it impacts our mood have been well-documented over the years. ” The IKEA and Raw Color TESAMMANS collection is set to launch across all IKEA markets in April 2024, so be on the lookout as it will probably sell out fast.

Color 145

Color Patterns Inspiration Presentation 145

Canny

AUGUST 24, 2021

Marketing Departments are vital to the success of any business. If you’re a new business with a considerable amount of money to invest into marketing, and you’re looking into how best to structure a marketing department or project, then look no further! The Marketing Brief Template. The Marketing Brief Template.

Marketing 148

Marketing Marketing Graphic Design Advertising 148

Inkbot Design

MARCH 4, 2024

Gamification Marketing: A Fun Way to Boost Engagement Let's get straight to the point – gamification marketing is the buzzword du jour in the marketing world. Simply put, it integrates game-like elements into your marketing campaigns and strategies. But what exactly does it mean? Why Does Gamification Work So Well?

Marketing 52

Marketing Marketing Brand Branding 52

Inkbot Design

JANUARY 25, 2024

Today, branding isn't just about standing out in the market; it's about creating stories that reflect what people care about. The Importance of Brand Evolution for Market Relevance When a brand evolves smartly, it stands out, drawing in new folks while keeping loyal customers happy.

Brand 93

Brand Branding Marketing Marketing 93

Inkbot Design

JANUARY 13, 2024

Rapid Growth of Adaptive Gamification One-size-fits-all point systems appeal to general psychological drives but rarely cater to individual needs and preferences. Key Stat: The adaptive gamification market is projected to grow at an annual rate of 30% to reach $5 billion by 2028.

Internet and Software Development 92

Internet and Software Development Programming Education Digital 92

Inkbot Design

JANUARY 7, 2024

Doing so elevates key brand elements from commodities to meaningful market differentiators. The branding pyramid allows marketers to strategise which connections are most relevant for their target audience and product category when shaping brand identity and positioning. The pinnacle is occupied by brand essence , vision, and purpose.

Brand 78

Brand Branding Production Marketing 78

Inkbot Design

SEPTEMBER 16, 2023

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to? Bestseller No.

Marketing 63

Marketing Marketing Arts and Crafts Publication 63

Inkbot Design

DECEMBER 2, 2022

Top 20 Best Marketing Books for Business Growth. The best marketing books on the planet will guide you through growing your business into an industry leader. Marketing books aren't just for marketing gurus and business experts. Marketing books aren't just for marketing gurus and business experts. $17.95.

Marketing 72

Marketing Marketing Internet and Software Development Production 72

Canny

AUGUST 24, 2021

Marketing Departments are vital to the success of any business. If you’re a new business with a considerable amount of money to invest into marketing, and you’re looking into how best to structure a marketing department or project, then look no further! The Marketing Brief Template. The Marketing Brief Template.

Marketing 133

Marketing Marketing Graphic Design Advertising 133

Creative Market

AUGUST 18, 2021

We asked Creative Market’s own product minds to open up their libraries and share some of the books that have shaped their careers. According to Lincoln Mongillo, VP of Product Management of Creative Market, the book is “one of my all-time favorites.” The Elements of Typographic Style. Just Enough Research.

Production 144

Production Consulting Typography Marketing 144

Inkbot Design

MARCH 30, 2023

This has made sports branding an increasingly sought-after technique in marketing today – one that seeks to establish a unique image or identity for teams, athletes, and events that successfully capture fans' hearts. The global sports market is booming, with estimates valuing it at almost $500 billion !

Sports 80

Sports Brand Branding Arts and Crafts 80

Inkbot Design

JULY 9, 2023

How you package your product can make or break its success in the market. We'll explore everything from colour psychology to typography, sustainable materials, innovative shapes, and more. First things first, conducting thorough market research is an absolute must. Trust me; this groundwork will pay off big time.

Packaging Design 144

Packaging Design Production Brand Branding 144

Design Beep

APRIL 7, 2023

What is the Importance of the Psychology of Color in UX Design? Colors are widely used in marketing to improve user experience, and businesses use color psychology to impact their target market. The psychology of colors is also affected by cultural variations. Colors create a positive image.

Color 59

Color Color Schemes Marketing Marketing 59

Template Monster

APRIL 23, 2024

Consider Psychological Impact: Colours have a powerful effect on human psychology , evoking emotions and influencing perceptions. Consistency is key—your website's colours should align with those used in your logo, marketing materials, and physical signage, creating a unified brand experience across all touchpoints.

Brand 52

Brand Branding Color Color Schemes 52

Inkbot Design

SEPTEMBER 22, 2023

Psychology plays a crucial role in modern logo design, as designers consider the emotional and psychological impact that logos can have on consumers. Logo Design in the Digital Age: The digital landscape requires logos to adapt and be versatile while incorporating psychological elements to resonate with modern audiences.

Brand 75

Brand Branding Arts and Crafts Digital 75

Graphic Design Junction

OCTOBER 9, 2023

Marketing Brochure Template 13. Download Marketing Brochure Template Download Minimal Proposal Corporate Brochure This is Minimal Portfolio Brochure template is for designers working on interior design catalogues, product catalogues, product/graphic design portfolios and agency based projects. Portfolio Brochure Catalog 7.

Templates 115

Templates Portfolio Fonts Marketing 115

Inkbot Design

DECEMBER 3, 2023

Consumer research provides invaluable insights that can shape product development, marketing campaigns, and overall business strategy. Consumer research encompasses qualitative and quantitative studies to uncover consumer psychology, preferences, habits, and more. Now, let's explore essential research methods and insights more closely.

Marketing 91

Marketing Marketing Production Brand 91

Moo

NOVEMBER 1, 2023

With a customer response rate of 5.7% , Postcards are the most effective form of direct mail marketing around. Thanks to their ability to directly target customers, postcard marketing can help your business thrive. We’ve asked our MOO Marketing Team the top 7 things to consider when designing a modern postcard.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

NOVEMBER 28, 2023

We’ll cover critical principles, psychology, best practices, and examples across mediums like logos, websites, packaging, marketing materials , and environments. Here are key fundamentals to implement: Colour Psychology Colours trigger psychological reactions. So, your visuals must align with your brand identity.

Brand 98

Brand Branding Fonts Layout 98

Inkbot Design

JULY 16, 2023

Trust me; whether you're an aspiring entrepreneur, a seasoned marketer, or someone with a keen eye for design, these books will become your new best friends. It requires a deep understanding of human psychology, market trends and creating a lasting impression. Well, get ready, because I've got something special for you today.

Brand 88

Brand Branding Arts and Crafts Marketing 88

Inkbot Design

MARCH 4, 2024

BlackBerry The Classic BlackBerry: A Bastion of Productivity BlackBerry, once a dominant mobile phone market, boasted a logo that perfectly embodied its focus on professional and business-oriented devices. Colour Psychology Colour plays a crucial role in shaping our perceptions and emotions.

Brand 86

Brand Branding Arts and Crafts Production 86

Inkbot Design

MAY 12, 2023

Branding in the liquor industry is a tantalising cocktail of art and science, stirred with a deep understanding of consumer psychology. How it is presented, from the packaging to the marketing campaigns, influences how consumers perceive its worth. It sets them apart and makes them stand out in the crowded market.

Brand 56

Brand Branding Arts and Crafts Marketing 56