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Untangling the main types of user research

UX Collective

Collage illustrating different types of user research User research plays a vital role in any and every design project. Through research, designers are better able to deliver solutions that satisfy their users’ needs and wants?—?because UX researchers adopt various methods to uncover problems and design opportunities.

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The general creative state, and the art of experiencing

UX Collective

But despite not being the user, there is a recurring need to internalise, or build empathy with, the people and the lessons we learn from user research. The importance of empathy is well-established in Design Thinking³, and is fundamental to both user research, UX, Service and Product Design.

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