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JKR reinvents Stella Artois for a new generation with fresh branding and photography

Creative Boom

While the brand had worked hard to build equity with food, dining had changed and become less formal, and the pandemic had revitalised people's desire to meet up in person. To remain relevant, Stella Artois needed to evolve its brand to reflect a modern audience.

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How to juggle multiple projects as a creative

Creative Boom

Yet that's no consolation when you're burning the midnight oil trying to get everything done and can't see a way of meeting all the demands people make on you. Instead, it can result in rushed, uninspired output, missed deadlines, and a lack of time for rest, reflection and personal creative exploration. So what's the answer?

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Mohammad Alhaj of Mo Studio talks us through his dreamy artworks drawn from his imagination

Creative Boom

Upon graduating, he worked on a handful of architectural and interior design projects before slowly becoming less and less interested in the discipline. "It It felt quite restrictive to my imagination, and I decided to take a step back to a more imaginative or raw form of art," he explains. Meet You There At 10 © Mohammad Alhaj.

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New Pentagram partner Samar Maakaroun on how to make good things happen

Creative Boom

My understanding is that every couple of years, they float names and discuss potential candidates in their partners' meetings. There's an examination of what this person could bring, and then they call you for a meeting, which is very confidential." "They approach you; it's not something you can apply for," she explains. "My

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Creatives are saying social media is over… so what next?

Creative Boom

You're at a really good party, and you've spent hours dancing, chatting with old friends and meeting great new people. But there's certainly nothing new about it any more. Nothing feels exciting or optimistic about it any more. Or should creatives be looking elsewhere for self-promotion? Twitter's 17 years old.

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Artistic rebel, urban poet: new book celebrates the iconic photography of Saul Leiter

Creative Boom

Read our interview with the authors to learn more. As a new monograph highlights, this uncompromising artist was a true rebel with a radical approach that resulted in a huge archive of truly groundbreaking work. As a result, the new book combines the artist's best-known work with a large number of unseen treasures. "We

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Creatives reveal when they made a fool of themselves, and the lessons they learned

Creative Boom

But all it actually resulted in was a couple of frowns." but it turns out she'd said 'War Child' and we ended up gatecrashing an important meeting at NME. Most of the errors we make in our creative work, of course, are less spectacular and more humdrum. Either way, you start wishing you'd just said 'no' more often.

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