The user is a problematic idea. But so is the human.
UX Collective
AUGUST 17, 2021
Norman recalls a former colleague “passionately arguing that the terms we used would control the way we thought, acted, behaved and, ultimately, designed.” Since then, Norman and design firm IDEO have independently popularised human-centred, rather than user-centred, design. or ‘consider all humans impacted by your design?’.
115 
Let's personalize your content