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Creatives reveal how they found their best clients

Creative Boom

So many great clients have come to me through weak ties," she says. They're people I've worked with in the past who pass my name to others in their network: both people I've hired and those who have hired me. Linkedin helped me a lot," says UI/UX designer Maiane Gabriele. "I Then they contacted me."

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Rafael Medeiros on enduring the Hollywood strikes as a freelance graphic designer

Creative Boom

As a freelancer, I work with agencies that normally hire me during their peak times or when they can't solve a project internally," he explains. So far, I have relied on the general advertising industry, and it's kept me busy," he says. It keeps me very up-to-date on what's happening culturally." I love it, I really do!"

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'The profession found me': Sol Cotti on how a dinner launched her illustration career

Creative Boom

I had gone to dinner, and with the check, they gave me some illustrated postcards; they were beautiful," Sol reveals to Creative Boom. "At I published it on Instagram and tagged the restaurant, and right away, they reached out to me to work together on a postcard collection. At the time, I thought it was something I could actually do.

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The creative's guide to making networking meaningful

Creative Boom

Being part of the music scene and talking to another designer at one of my gigs led not only to more work for me but also to my first in-house job," he recalls. "I I'm a lifelong cardiac pacemaker patient, with a battery in my chest keeping me alive. Too many creatives see networking as a transactional thing: "What can you do for me?"

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How to sell yourself as a freelancer in 2023

Creative Boom

Ultimately, whatever the broader picture, there will always be clients who are desperate to hire good people. Few people will want to hire you unless they can see clear evidence that you do great work. I always Google creative freelancers when they approach me," she points out. Illustrator Vicky Scott concurs.

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Amber Day on illustrating the new collaboration between TAG Heuer and Malbon

Creative Boom

I believe TAG hired them to direct the project, and they thought my style was striking and versatile enough to blend the two brands to create something new," she explains. I remember getting off the call thinking I had completely blown it; then the art director texted me a thumbs up and a smiley face. It was amazingly fun!"

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Tina Touli on designing for designers and the double-edged sword of creative freedom

Creative Boom

When we spoke to Tina in mid-April, she was just a month out from seeing her titles for the design festival Toca Me come to life (with the help of textile designer Pia Scheiber and Jürgen Branz and Andy Morgan Davies on sound design). Love me, love me not. Sometimes you don't know where to start, which can be scary.

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