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The Power of Colour in Branding and Marketing

Inkbot Design

Style Guides Dictate Standards Brand style manuals document colour codes, fonts, image filters and graphic rules. Closing graphics echo the climax feelings. Graded colour guides the journey. Mobile introduces tricky new technical constraints. How can brands effectively transition colour palettes cinematically?

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How to Design a Conversion Funnel: Stages & Testing

Inkbot Design

Imagine crafting an offer so enticing that clicking ‘buy now' feels like the climax of a fireworks display. Welcome to the ultimate guide to creating a conversion funnel that functions efficiently and feels like a natural, enjoyable journey for your customers. To achieve this, consider the visual hierarchy of your page.

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20 Must-Read Books for Product Designers at Any Stage

Creative Market

While other books focus on the process of design, Communicating Design is a comprehensive guide on the documentation that leads to great UX design. This design book is an essential guide for designers in different fields and levels of expertise. JJG is a co-founder of Adaptive Path and has received a variety of awards for his work.

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The Element of Surprise in Website Design

Inkbot Design

You get glimpses of the twist or climax without the complete payoff. You could map out your site to guide visitors through a structured journey punctuated by sudden full-screen transitions unveiling dramatic renderings or virtual facility tours synced to revelatory moments in your storytelling. .”

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Enterprise UX insights & myths you should know

UX Collective

Another example is the Retail Sales Officer, who can be related to a greeter or guide inside a museum or an Adidas showroom, or my uncle who has a small shop and takes the customer around to help them with their needs. Always think about how you can create that empathy & relatability when initially building a narrative.

Patterns 115
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First look: Inside the Design Museum’s electronic music blockbuster

Design Week

Perhaps most important is a one-way system, with floor graphics from Studio LP to guide visitors around with arrows, much-needed at an exhibition which is both appropriately dark and loud.

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Enterprise UX myths that no one talks about

UX Collective

Another example is the Retail Sales Officer, who can be related to a greeter or guide inside a museum or an Adidas showroom, or my uncle who has a small shop and takes the customer around to help them with their needs. Always think about how you can create that empathy & relatability when initially building a narrative.

Patterns 109