Creative Boom

AUGUST 21, 2023

Careful consideration was given to font selection, with GT Walsheim chosen as the primary supporting font for its readability and subtle nostalgic nods. Utilising research to influence their design, People People modified the layout and typography and updated the colour palette with brighter, warmer tones.

Agency 264

Agency Fonts Client Programming 264

Designspiration

OCTOBER 8, 2022

GT Walsheim #font #typeface

Fonts 52

Fonts 52

Under Consideration / Brand

JANUARY 28, 2020

The wordmark is fine, since GT Walsheim is such a nice typeface. I don’t know, maybe I’m thinking too hard about it but, even then, visually, it’s also a strange monogram as the individual shapes line up strangely and the perspective is wonky. I do like when the bits animate and do fun things, both on their own and in the logo.

Digital 84

Digital Animation Brand Branding 84

Its Nice That

SEPTEMBER 18, 2020

It’s all about the attention to detail for Noël Leu, co-founder of the acclaimed type foundry behind GT Alpina, GT Walsheim and GT Flexa.

52

52

UX Collective

OCTOBER 6, 2021

The original brand typefaces were GT Walsheim & Garamond so the changes we made ultimately didn’t feel toooo drastic. The interaction between the uppercase E and lowercase x is a pure chef’s kiss moment, there’s an undeniable romance between the two for sure. Win win win win win.

Photography 75

Photography Animation Travel Brand 75

Under Consideration / Brand

JANUARY 6, 2020

The secondary serif — that complements GT Walsheim — Kumlien Pro feels like it’s weird for weird’s sake but, to its credit, it does at least feel different. The squiggles (or “paths”) are an okay graphic… not entirely unique or novel but it’s put to good use in the website and social media.

Animation 71

Animation Freelance Freelance Graphic 71