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Apex Linear: A Branding Study in Minimalist Brilliance

Abduzeedo

Font selections – Antarctica and GT America Mono – harmonize seamlessly with the color palette. Representing a USA-based client like Apex Linear demands precision. Saul's strategy, art direction, and graphic design choices are manifestations of this exacting approach.

Brand 88
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Common Enemy

Mindsparkle Mag

The choice of the condensed sans-serif typeface, GT America, draws inspiration from both American Gothics of the 19th century and European Neo-Grotesk typefaces of the 20th century. The design of Common Enemy is centered around a bold and urgent approach to typography and color.

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Audi’s “House of Progress” Signals the Future of Driving

Azure Magazine

Audi RS e-tron GT. Affairs and Sustainability for North America, alongside Byron and Dexter Peart of housewares brand Goodee, discussing sustainability. This is a future driven by the values, mindset and aspirations of our progressive customers,” Paladino says. The interior of the Audi grandsphere. Astronaut Chris Hadfield.

Digital 98
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CRUDE

Mindsparkle Mag

They paired the bold and expressive typography of GT Alpina (primary typeface) and the structured grotesque GT America (secondary typeface) with the condensed and curvaceous Domain Display (CRUDE’s new logo). Typography plays a key role is communicating CRUDE’s edgy, playful, and straight-forward tone of voice.

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Common Enemy: A Powerful Sneaker Brand with a Bold Design System

Abduzeedo

At the heart of Common Enemy's design system lies the display typeface, GT America. Rooted in an assertive and urgent approach to typography and color, the brand identity reflects the dynamism and diversity of basketball culture while paying homage to historic protest movements.

Brand 69
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Top 20 Fonts That Will Be Popular With Designers in 2021

Shillington

GT America. Designed by Noël Leu and Seb McLauchlan , GT America is essentially the missing bridge between 19th century American Gothics and 20th century European neo-grotesk typefaces.

Fonts 145
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Bowery

Typewolf

Fonts: National 2 , GT America , GT America Mono

Fonts 64