Inkbot Design

AUGUST 13, 2023

Choose wisely and clearly when naming your company. Using an already-taken name can lead to cease and desist letters, lawsuits, and wasted rebranding costs if you're forced to create a new name later. Use these insights to inform your own branding and marketing strategies. Building brand recognition takes time and consistency.

Brand 94

Brand Branding Production Marketing 94

Canny

MARCH 24, 2022

When it comes to B2B rebranding examples, you’ll never be short of some inspiration! Lots of B2B businesses choose to rebrand for a whole host of reasons. Whatever your reason for rebranding, it has to be carefully considered and planned. Whatever your reason for rebranding, it has to be carefully considered and planned.

Brand 148

Brand Branding Advertising Advertising 148

Inkbot Design

APRIL 6, 2022

The Top 5 Most Effective Green Marketing Strategies. A recent study found that more than 80 per cent of consumers want to be associated with environmentally conscious companies, meaning that businesses need to look at various green strategies that can implement in their brand. There are two main driving forces behind this trend.

Marketing 84

Marketing Marketing Production Brand 84

Design Week

APRIL 7, 2020

Coronavirus has changed the global events calendar. When it comes to global events, few come bigger than the Olympics. “It’s safe to assume keeping the 2020 name is to avoid the waste of mountains of pre-made material which again should be applauded as wise.

Brand 71

Brand Branding Consulting Production 71

Inkbot Design

JANUARY 21, 2024

But seamless experiences – from sleek stores to intuitive software – reinforce wise purchase choices. The rebrand eventually increased McDonald's footprint with over 369 locations across Australia and New Zealand—willingness to experiment unlocked unforeseen potential.

Brand 78

Brand Branding Marketing Marketing 78

Canny

APRIL 1, 2022

Whilst the agency might have previous experience in a similar industry, unless you’re a global brand like Coca-Cola , then the chances are, they haven’t heard of you. For example, perhaps you’ve rebranded and you’re unsure how to introduce your new brand to your consumer. How can your chosen agency get excited about your project?

Packaging Design 147

Packaging Design Templates Agency Production 147

Inkbot Design

SEPTEMBER 5, 2023

I'll also share communication strategies derived from neuroscience research that can help strengthen your persuasiveness, from rhetorical techniques to storytelling. Structure your narrative thoughtfully, reinforce it with impactful visuals, and use rhetorical devices wisely to inspire your listeners.

Arts and Crafts 83

Arts and Crafts Presentation Client Publication 83

Inkbot Design

MAY 12, 2022

The most successful companies globally have heritage brands that define their values. This long-term strategy involves storytelling, content marketing , and branding. For example, many heritage brands (like Starbucks) have adopted a social responsibility strategy. How Does Heritage Branding Work? They have an inherent identity.

Brand 76

Brand Branding Marketing Marketing 76

Design Wizard

JULY 22, 2019

Ebay’s combination of red, blue, yellow and green is intended to show the diversity of its global marketplace. Instagram’s massive rebranding in 2016 was a source of much debate, but the new color scheme has proved to be a massive success. Website: ups.com. Social Media: instagram.com/ups. Website: subway.com. Tikkun Olam Makers.

Color 106

Color Brand Branding Color Schemes 106

Canny

OCTOBER 31, 2022

Brand strategy. A successful branding strategy requires a detailed plan as this sets the direction for the entire campaign. Once you have identified what your brand strategy looks like, it’s time to determine your brand identity. Typically within your brand identity, it is wise to include aspects such as: Your logo design.

Marketing 148

Marketing Marketing Brand Branding 148