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Mother's campaign for food delivery service gets to the heart of our love for food

Creative Boom

Food delivery isn't just about fulfilling a physical need; it's primarily emotional. Founded in 2011 and acquired by Uber in 2020, Postmates is a food delivery service for restaurant-prepared meals and other goods. Every aspect of the campaign conveys that spot-on feeling each food elicits.

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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. What Robot Food found was that competitors positioned themselves in the lifestyle space, whereas ESN went after a core audience.

Sports 391
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Illustrator Khloe Baker draws the people and communities that make Leeds food market special

Creative Boom

Leeds-based illustrator Khloe Baker documents the people and stories behind the city's famous food markets in a charming personal project cum zine. When it comes to bringing people together, few things beat food. These will include personal observations from the owners of the food stalls, as well as their memories of working there.

Marketing 416
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Midday's work for Everiday helps launch the whole foods brand into America

Creative Boom

In a bold move to redefine the global pantry, Midday has unveiled its latest creative work: the rebranding of the Singapore-based whole foods company, now christened Everiday. The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift. We find out more.

Brand 409
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Robot Food creates nostalgia-fuelled branding for Californian cannabis candy

Creative Boom

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. Leeds-based consultancy Robot Food has been doing just that, working with cannabis company Breez to launch a new candy product, Goldmine Gummies, in the US state. Robot Food is a huge part of Goldmine's success." recalls Austin.

Brand 439
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Books About Food: Hit Instagram account launches new website that will be the 'IMDb of cookbooks'

Creative Boom

Popular Instagram account Books About Food has amassed a following of thousands by carefully curating the best food books you may have missed. If you're after some creative culinary inspiration, you need to follow Books About Food. With Books About Food, Jamin wanted to celebrate one of the best-selling non-fiction genres.

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Raw pet food brand HiRaw's new identity takes a playful approach

Creative Boom

Vietnamese studio M — N Associates has been working with pet food brand HiRaw! BARF stands for Biologically Appropriate Raw Food Diet. It's basically an alternative raw diet for pets that eliminates all processed foods and is instead made up of raw muscle meat and raw meaty bones, as well as vegetables and fruits.

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