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Meet Melissa McAuliffe, Shillington Graduate and Exhibition Designer for the National Gallery of Victoria

Shillington

Read on to hear more about her hybrid study experience, and current job as an exhibition designer for the National Gallery of Victoria ! The projects are anything from social media posts to Disney+ content but everything is really interesting and exciting to work on. So she took the plunge and enrolled in our Melbourne studio! .

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Your Guide to Event Promotion: How to Build Engagement

Canny

Effective event promotion involves a combination of traditional advertising techniques (think of print ads, radio spots, and marketing collateral) as well as digital tactics such as social media, email marketing, and partnerships. You’re asking people to give up their time to visit your booth, so they need to know it’s worthwhile.

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Brand Identity: What Is It and How to Develop and Design Your Own

Canny

Or, you could attend a networking event/ exhibition to get your brand seen by different customers. Whether you’re creating leaflets, flyers, brochures, catalogues, posters, business cards, or exhibitions graphics, every piece of content and visual resource should communicate the same brand message. Marketing Collateral.

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How to Become a Brand Manager

Canny

It’s also important to note that the term ‘branding’ extends way beyond simply designing a logo or a pretty social media banner. Organising events such as exhibitions and product launches. Whether you’re working on a TV ad, a press release, or a new printed product brochure, it’s your job to allocate the right amount of budget to it.

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