Go to any bar, and you’ll hear tequila orders left and right. While everybody is familiar with tequila, mezcal, and maybe even other agave derivatives, Mexico has so much more to offer when it comes to distillates. One perfect example is sotol, named after the spiny plant whose sap provides the base for distillation purposes. Sotoleros is a brand of sotol that brings to light the tradition and complexities of the smooth spirit with a modern twist.
Working with EME to create a brand identity that would celebrate the customs and history behind the distillation of sotol, Sotoleros successfully created a look that spoke volumes. Emphasizing the hand-made aspect of the spirit, each bottle includes a stamp of a hand-drawn illustration of the respective artisan that crafted that batch. The assortment of colors, as well as the wax wrap seal around each bottle adds a playful touch, while incorporating a traditional Mexican color palette. The inclusion of the percentage of ingredients on the labelâs front side, as well as a few hidden invisible ink messages, come together to further set Sotoleros apart.
