Star of the Show: The Stella Artois Rebrand
Canny
MAY 31, 2023
Originally introduced as a seasonal Christmas beer in 1926 by Brouweij Artois in Leuven, Belgium, Stella Artois is now a pilsner that is owned and manufactured by Anheuser-Busch InBev. It holds the position of being the third most popular beer brand worldwide and it’s believed to have “the world’s oldest logo.” For all of its popularity, the brand wanted to appeal to a younger audience and to be seen as a more contemporary and casual option.
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