Disco is masculine beauty brand – another pioneer of an up-and-coming trend for men-centred indie beauty products (just last week we wrote about another brand Soft). Disco is cruelty-free, vegan and organic with a range of deodorants, eye sticks as well as face & body wash wrapped into minimalist, recyclable packaging.
The visual identity was created by a New York studio High Tide. With a custom typography logotype and a range of modern shades, they drew inspiration from plant life and ancient Greek sculpture. It is reflected in a harmonious combination of minimalism, cleanliness and a bit of edge.
