Jugos Del Valle, part of The Coca-Cola Company’s LatinCenter family of brands, has refreshed its label and visual identity system. The fruits depicted on the label create a delightful visual that taps right into the flavors found within the bottle.
The new bottles are adorned with a sleek black bottle cap that ties in beautifully with the bold black logo located in the center of each label. Compared to the previous bottle, the branding refresh is light, fresh, and pure, just as you’d imagine a perfectly squeezed juice to be.