Gaieté celebrates femininity through an elegant and happy-go-lucky personality. With joyful products and services, the brand has the packaging to match through soft typography, botanical illustrations, and a color palette full of whimsy. The brand’s box is as cheery as it gets, and the oversized logo on the outside creates a playful essence to the brand. Gaieté is special in that it has a unique aesthetic that stays true to daintiness and sophistication throughout and is all tied together through the most sunshiny yellow box.
Launched to be the fashion voice speaking up for all those hearts yearning for the delicate scent of nature and freedom plants and flowers, the inspiring gradient hues of the infinite skyline, the warming hug of morning sunlight and the gentle touch of warming tropical Vietnam breeze, where Gaieté came from.
