The logo design for Gracias a Dios Agave Gin utilizes bold colors, illustrations, and unique fonts to bring the brand to life, while still maintaining the traditions that inspired the gin’s conception. The illustrations provide historical context to the packaging, while the bright colors honor Mexican culture.
“This project represents everything that I love about Mexico; itâs bold colors, intricate detail, and handcrafted tradition. It is inspired by the past but rooted firmly in the present. This also represents the first time I have ever been asked to redesign my own work.
Gracias a Dios commissioned me to redesign their Gin label with two objectives; to create a new brand independent of their mezcal products, and to design for two additional skews that were being introduced into the market alongside their original Gin.”
