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The 5 Best Product Management Books to Read

Inkbot Design

The 5 Best Product Management Books to Read Hey there, fellow product managers and aspiring product management enthusiasts! Are you ready to take your skills to the next level and unlock the secret recipe for success in the digital age? But why books, you may ask? But why books, you may ask?

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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 141
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Marketing Job Descriptions: What Do Marketers Do?

Canny

You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? One of the biggest problems with defining a marketing job description is that there’s so much to talk about.

Marketing 148
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Why & How To Manage Your Digital Assets: Digital Asset Management For Marketers

Just Creative

You’re supposed to present it in a few minutes but it’s buried in your inbox and you can’t find it. If you email her the presentation pack for your client meeting tomorrow, she’s happy to work on it from home. That’s great, but you’re still waiting for input from the web-dev team and your ad campaign manager.

Digital 300
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Market Research for Branding: How Insights Help Your Brand Growth

Inkbot Design

Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

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Understanding UX Writing – An In-Depth Guide

Inkbot Design

Understanding UX Writing – An In-Depth Guide User experience (UX) writing is the art and science of crafting the words that appear throughout digital interfaces and products in a way that improves the overall experience for users. Producing UX Copy For Scale A product manager or engineer may handle UX writing at small startups.

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The key to stakeholder alignment? Incentives

UX Collective

When I first started as a researcher, I would take it personally when I went off and conducted research and presented it, only to find that no one was willing to take action on it. There, I discovered my marketing team was incentivized to increase our NPS and brand recognizability. Types of incentives associated with different groups.