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Campaign for comedy improv chain highlights how to harness FOMO in marketing

Creative Boom

But ultimately, it succeeds in reminding people that a night of live entertainment is a million times more enjoyable than staying at home and watching bad TV – especially if they see this commercial while doing exactly that. It also works because The Improv is already a well-established brand.

Marketing 388
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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

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Top 6 Digital Marketing Trends for Your Small Business

Inkbot Design

Top 6 Digital Marketing Trends for Your Small Business. We are in the second quarter of 2022, where keeping up with dynamic digital marketing trends may seem challenging, but business owners need to do so. With the addition of artificial intelligence , this year’s trends have led to a more digital environment.

Marketing 134
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What is Digital Branding? Benefits & Strategies

Inkbot Design

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 80
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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. This includes: Radio spots – Brief pre-recorded audio ads aired on AM, FM, or digital streaming radio stations. Marketers bid on keywords to target searches.

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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

It originally grew out of the world's first news agency, created in 1835, and most recently was integrated into media, entertainment, and communications conglomerate Vivendi in 2017. All this is divided into three main operational divisions: Havas Creative Network, Havas Media Network and Havas Health & You.

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35 Examples of TV Network Websites for Design Inspiration

SpyreStudios

Digital entertainment is a vast industry that has flourished over the past century. However, there are also websites created for major network television stations. After scouring through a premium cable package worth of networks, I’ve put together 35 marvelous websites dedicated to popular TV channels. Food Network.