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The waves of research practice

UX Collective

The current wave is cresting, ready to wash over software design and product management. And third-wave research will reach even higher, moving into product and organizational strategy. Research rides three waves of technology: one receding, one rising, one forming in the distance.

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The ‘data-driven’ mindset feeds our dangerous craving for certainty

UX Collective

Stefano Puntoni, Decisions, not data, should drive analytics programs The pursuit of information is often in service of confirmation bias, not learning or understanding — but this isn’t done maliciously. This post was originally published on ?

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Product lessons from the history of HBO

UX Collective

Limited programming meant limited user growth and led to high churn rates ; people found the service lacked enough content. This situation, of course, is a familiar challenge we still face today in entertainment services , with products relying too heavily on content having to face the dreaded “content treadmill” issue.