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Leveraging neurodivergent traits for design strategy

UX Collective

Before we get into the details, for those unfamiliar with what neurodiversity describes, Psychology Today defines neurodiversity as: Neurodiversity refers to the idea that neurological differences, such as those seen in autism or ADHD , reflect normal variations in brain development. What is Neurodivergence?

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Good UX is not enough without a proper communication plan

UX Collective

If you want to go deep into Dieter Ram’s reflection on design (ten design principles), he has an extensive understanding that you can refer to here. So the UX mantra now sounds to me something like this: Good design should be invisible, but communication around it must be notorious. But so are designs that harm. /

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Behavioural design: a lean guide to using psychology and motivation for product teams

UX Collective

We might also want to influence how our children behave when using social media by influencing their behaviour, not by grand emotional gestures, but by a smarter, more focused approach. Reaction Aesthetic-usability effect refers to users’ tendency to perceive attractive products as more usable and so inspire trust.

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Behavioural design: a lean guide to using psychology and motivation for product teams

UX Collective

We might also want to influence how our children behave when using social media by influencing their behaviour, not by grand emotional gestures, but by a smarter, more focused approach. Reaction Aesthetic-usability effect refers to users’ tendency to perceive attractive products as more usable and so inspire trust.

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Product lessons from the history of HBO

UX Collective

had invested in it as part of efforts to diversify into media. All of this with early HBO not caring about ratings and producing content that was not necessarily following the trends set by the rest of the media landscape. A company named Sterling Communications had a license for this kind of work in the mid-1960s, and Time Inc.

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The making of a strategic designer

UX Collective

In my opinion, all of these disciplines are under a big strategic design umbrella and can be deployed in different contexts. In this article, I will use a few of these terms but most often simply “design” to refer to the practice. Designers have a love-hate relationship with the term “design thinking”.

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12 Steps to Finding the Perfect Logo Design

Inkbot Design

And if you need more clarification on how a visual element can affect consumers' perception of an organisation, look at the research surrounding logo design and brand identity. According to a research study published in 2019 , a brand's logo directly impacts consumer evaluations. Can it be accessible to different media handles?

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