Featured image for Greek Nature Estate Honors Features Free-Flowing Illustrations

Greek Nature Estate Honors Features Free-Flowing Illustrations

by Shawn Binder on 04/19/2020 | 2 Minute Read

The branding design for Greek Nature Estate speaks to tradition and the natural ingredients the company uses in their line of olive oils. The curved typography utilized in the corporate branding feels inviting and warm, while the bottles themselves feature beautiful illustrations of an olive tree, that allows the consumer to feel like Greek Nature Estate has been a part of their kitchen arsenal for years. 

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Greek Nature Estate is a company active in the field of olive oil production with its origins being in Sparta, where olive cultivation has been part of life for the locals for centuries.

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This company entrusted us with a multi-level project branding & design that we are very proud of. For the creation of the corporate identity, we drew inspiration from the timeless geometry of the antefix. The elaborate olive branch that adorns it indicates what the character and nature of the business is. The typography is simple and curved and it follows the structure of an antefix, thus, establishing the significance of the company.

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The design of the packaging of the two kinds of premium olive oil produced was inspired by the country of export, Japan. The olive tree artfully follows Japanese images with its trunk and branches seemingly flowing freely to the sky. Its leaves are golden yellow like the golden fruit it bears. The green hues selected for the background of the packaging (Extra Virgin Olive Oil & Organic Extra Virgin Olive Oil) make it even more sophisticated.

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Editorial photograph