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Luxury Brand Marketing & High-End Branding

Inkbot Design

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

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Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

The move is part of a drive to ensure competitive edge, distinction, and creative consistency across Deliveroo's ten local markets. Lastly, as Deliveroo continues its global growth, it asked: how to build a consistent look and feel that drives distinctiveness across such unique markets?

Agency 392
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Word of Mouth Marketing: The Power of Recommendations

Inkbot Design

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.

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The Ultimate Guide to FMCG Branding, Marketing, and Website Design

Canny

FMCG branding can be a tough nut to crack, as you’ve got to create a product that stands out in an increasingly oversaturated marketplace. Just think about the amount of products that exist in the FMCG space , and it’s no surprise that brands have a difficult time competing. Because all of these products are a necessity (i.e,

Marketing 148
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The 16 Most Promising Email Marketing Trends to Look at

Inkbot Design

The 16 Most Promising Email Marketing Trends to Look at in 2023 Emails you send are like an extension of your brand personality; just like you keep upgrading yourself to be a better version of yourself, the same holds true for your emails too. Every year, email marketers try out new ideas to woo their subscribers.

Marketing 102
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Local Marketing Guide For Global Brands

HONGKIAT

Brands are increasingly focused around generating more leads locally, and an intelligently planned local marketing strategy is all you need to sustain this enormously competitive local space. Local marketing can leverage online channels like websites, mobile applications, social media, SMS and emails to attract their customers.

Marketing 116
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The Complete Guide to Corporate Video Production

Canny

Corporate video content is changing the marketing landscape. In this post we will provide you with the complete guide to corporate video production to help you smash your next corporate video project. It’s important to know the different types and styles of videos so you can incorporate them into your own marketing strategy.