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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

If you're freelance, you need to sell yourself to clients. But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" Start simple There's so much to consider when it comes to marketing you often won't know where to begin. Do high-end clients care about your Instagram?

Marketing 453
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Cherish to flourish: how to build a lasting relationship with your clients

Creative Boom

Image licensed via Adobe Stock We celebrate International Client Day by sharing some tried-and-tested tips for growing and nurturing your relationships with clients. Happy International Client Day! International Client Day was started in 2010 by Russian and Lithuanian businesspeople and has since spread around the world.

Client 365
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

If IG has become too exhausting, what marketing alternatives are there? We've had more than a decade of chasing 'likes' and trying to keep up with the changing social networks. If you're looking for free or affordable options to market yourself, don't fret! We explore some options. Do we really want to stay on the treadmill?

Freelance 540
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Becoming a Successful Freelance Graphic Designer

Designer Daily

Build a Portfolio To succeed as a freelance graphic designer, you need a strong portfolio. This portfolio should include wide-ranging examples of your work so that you can pitch to prospective clients and get work. When starting out, this portfolio can consist of your own personal projects.

Freelance 256
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'It's bad, it's gone quiet': how to rescue your freelancing if this is happening to you

Creative Boom

And as a freelancer, a lot of that is down to marketing. Specifically, marketing yourself and your personal brand. But how you market yourself will be the deciding factor for clients when choosing you over your competitors. What do clients consistently praise or appreciate about my work?' It's as simple as that.

Freelance 511
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Graphic Design and Marketing: 5 Ideas to Attract New Clients

Creative Market

This is not always true in the marketing world. A lot of graphic designers have come up with marketing methods that are based on getting people to look at their work before they are given any insight. It’s called marketing through design and it has been quite popular among graphic design businesses lately.

Client 128
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Practical steps creatives can take when freelance work goes quiet

Creative Boom

So the first thing you need to do is get out there and chat with people, whether friends, family, colleagues or clients. As does PR consultant Sophie Rhone , who sets out to "find new clients, self-promote or follow up with previous clients, check in with any new results, organic pick up and ignite a fresh conversation with them."

Freelance 515