Inkbot Design

MARCH 18, 2024

4 – Host a Free Webinar Believe it or not, fostering a real-time interaction with your target audience is the best small business marketing strategy that can do wonders. Hosting a free webinar is the type of event that can give you meaningful interaction with your prospects and establish a credible authority.

Marketing 71

Marketing Marketing Advertising Advertising 71

Inkbot Design

FEBRUARY 18, 2024

For example, a blog post could be repurposed into: Infographic Video Series of social media posts Podcast Episode Presentation slides Email newsletter And more This allows you to reach different audience segments across platforms, drastically increasing your content's reach and ROI.

Marketing 86

Marketing Marketing Infographics Media 86

Inkbot Design

OCTOBER 7, 2022

There are several ways to get backlinks to your site, and local SEO experts know which ones work best for their clients. They help to: Build awareness for your business Increase traffic and interest Gain new customers and clients Promote new products and services Increase your social media reach. What You Need To Know About Local SEO.

Marketing 127

Marketing Marketing Media Client 127

Inkbot Design

JANUARY 24, 2024

Quickly create landing pages , opt-in forms, sales pages, webinars and alerts to generate leads. Salesforce The well-known CRM leader offers robust features for enterprise-level client management, lead scoring and sales pipeline analysis. Landing pages are entryways to guide visitors to specific calls to action.

Marketing 71

Marketing Marketing Programming Templates 71

Inkbot Design

JANUARY 23, 2024

Here are some suggestions for mapping buyer needs: Conduct client interviews – Speak directly to existing customers about their purchasing experience. Unless you map their mental journey, you won’t be able to lead them effectively towards a positive outcome. Generally, TOFU has high traffic but low conversion rates.

Marketing 77

Marketing Marketing Digital Education 77

Canny

SEPTEMBER 28, 2021

It leaves no stone unturned and gives you a clear picture of who you’re trying to engage with your content, whether that’s a blog post, video, infographic, or anything else which you’re spending valuable time on. Use More Infographics. To make information more digestible, you should create infographics alongside written posts.

Marketing 193

Marketing Marketing Infographics Brand 193

Inkbot Design

APRIL 21, 2022

Attract them with your content and social media marketing to drive them to your website, where you can convert people to leads or clients. Even if you create other pieces of content like videos, webinars , and emails, you still need a lot of descriptions or texts on your websites to help search engines understand the context of your website.

Marketing 84

Marketing Marketing Digital Media 84

Inkbot Design

MAY 10, 2022

Whether it’s a physical event, a webinar , or a video conference call, the date and time your event takes place is critical information to ensure that people know when to plan accordingly. This is your opportunity to show off your brand and business to your clients and prospects. Then, make sure there are hotels nearby.

Brand 99

Brand Branding Marketing Marketing 99

Inkbot Design

SEPTEMBER 14, 2023

Buy on Amazon Host Educational Webinars Webinars allow real-time interaction with your audience while demonstrating thought leadership. Promote your webinars and share recordings online. Design Visually Compelling Infographics Infographics quickly communicate complex information.

Marketing 76

Marketing Marketing Media Education 76

Inkbot Design

OCTOBER 20, 2023

Interest Stage: Engaging and educating prospects by offering valuable content such as blog posts , webinars , or videos to build their interest in the product or service. Offer lead magnets : Provide free resources such as ebooks , guides , or webinars that require prospects to share their contact information.

Marketing 81

Marketing Marketing Education Media 81

Inkbot Design

NOVEMBER 9, 2023

Infographics, photos, videos, and illustrations vary in format. Podcasts, webinars, and presentations to expand your reach. Ideally, you want to take an omnichannel content marketing approach across formats like: Long-form articles and blog content to go deep on topics. Shorter micro-content like social media posts to pique interest.

Media 86

Media Publishing Publishing Patterns 86

Inkbot Design

AUGUST 13, 2023

For many businesses and organisations, their website is the primary way potential customers, clients, and stakeholders interact with and learn about them. Lively videos, podcasts, and webinars that entertain as they inform are also enormously popular content formats today. Share your content far and wide to maximise its impact.

Marketing 123

Marketing Marketing Advertising Advertising 123

Inkbot Design

MAY 8, 2024

Transform a blog into a video, infographic, podcast episode or whatever medium goes best with it. Just ensure you remain busy to create momentum and engage returning visitors. Oh, and here’s another hot tip. Repurpose, repurpose, repurpose! In so doing, incrementally increase your content output without additional labour.

Publishing 70

Publishing Publishing Marketing Marketing 70

Inkbot Design

SEPTEMBER 22, 2023

Examples: Infographics – Make complex info easier to understand. Infographics – Visually attractive graphics presenting facts or figures. Source: IDEO U Use of visuals and multimedia Visuals and multimedia are vital in telling a story in marketing. They can draw in the audience and deliver messages in ways words can't.

Marketing 88

Marketing Marketing Arts and Crafts Brand 88

Inkbot Design

SEPTEMBER 19, 2023

2 – Demonstrates Industry Expertise Regularly posting relevant articles, videos, or infographics positions you as an expert. Regularly producing valuable content can also open doors to speaking engagements, webinars, or industry-specific events.

Marketing 64

Marketing Marketing Brand Branding 64

Design Beep

NOVEMBER 24, 2023

The evolving market dynamics demand innovative strategies to attract potential clients and convert them into valuable leads. Engaging content, such as high-quality images, virtual tours, and client testimonials, can captivate potential leads and drive them toward the sales funnel. Let’s learn how!

Marketing 52

Marketing Marketing Client Education 52

Inkbot Design

JUNE 1, 2022

Similar to the concept of workshops and seminars, you can host webinars with digital marketing. Within the ongoing webinar , you can promote how your business relates to the contents of the session and why people should choose your business over others. Use an appealing theme for your website with valuable infographics and animations.

Marketing 98

Marketing Marketing Digital Media 98

Inkbot Design

JANUARY 18, 2023

Infographics , for example, are a great way to divulge information in a fun, memorable, and visually-appealing way. This can be achieved with various materials, including quizzes, webinars, infographics, podcasts, animations, etc. Many blog and social media posts lack quality and sometimes even relevance to their detriment.

Infographics 72

Infographics Marketing Marketing Media 72

Inkbot Design

JULY 28, 2023

It could be in-depth articles, comprehensive guides, research papers, or interactive infographics. Diversifying your content strategy with various formats, such as informative blog posts, engaging infographics, insightful videos, and authoritative research papers, can significantly amplify your link-building efforts.

Arts and Crafts 127

Arts and Crafts Infographics Media Self-employed 127

Inkbot Design

SEPTEMBER 5, 2023

Infographics distil complex information into easy-to-understand visuals to educate and persuade customers. Multimedia – Incorporate visual content like videos, podcasts, and webinars for added engagement. Opt for custom images that convey your brand style instead of generic stock photos when sourcing visuals.

Web Design 87

Web Design Web Design Digital Arts and Crafts 87

Inkbot Design

NOVEMBER 1, 2023

Start by listing out all the different content types and formats you have the bandwidth to produce, such as: Blog articles Videos Podcasts Webinars Ebooks, whitepapers, guides Social media posts Email newsletters Infographics and visual assets Quizzes, assessments, calculators Then, brainstorm specific topics for each format based on your audience, (..)

Marketing 85

Marketing Marketing Media Publication 85

Inkbot Design

AUGUST 23, 2023

Insightful, informative blogs , videos, infographics, and webinars allow brands to add value rather than promote products. Content Marketing and Education Educational content is a powerful tool for vegan brands looking to dispel myths, address consumer concerns, and position themselves as thought leaders.

Brand 72

Brand Branding Animation Marketing 72

Noupe

FEBRUARY 20, 2020

Checklist Template Starter kit Downloadable recipe Calendar Spreadsheet Webinar E-book Resource guide Case study Report Infographic Whitepaper Quiz Video Giveaway Desktop wallpaper Game Free trial Special offer Coupon Free consultation. We cover 22 examples below. 22 examples of awesome lead magnets. How to generate leads online.

Internet and Software Development 127

Internet and Software Development Marketing Marketing Digital 127

Inkbot Design

APRIL 13, 2023

Utilise various formats, such as blog posts, videos, social media, podcasts, and webinars, to reach your audience effectively. This can include blog posts, videos, infographics, and more. Research your target audience's interests, needs, and preferences, and tailor your content to provide value.

Brand 138

Brand Branding Marketing Marketing 138

Inkbot Design

OCTOBER 22, 2023

LinkedIn is a platform that focuses on professional networking, making it an ideal place to connect with potential clients, partners, or employers. Professional Connections: LinkedIn lets you connect with colleagues, industry experts, and potential clients or customers.

Marketing 76

Marketing Marketing Networking Self-employed 76

Inkbot Design

JULY 20, 2023

In addition to optimising on-page elements, consider creating a diverse range of content types, such as blog posts, infographics, videos, and interactive tools, centred around your target keywords. Interactive Content: Consider incorporating interactive elements like quizzes, polls, surveys, or infographics into your content.

Arts and Crafts 136

Arts and Crafts Media Brand Branding 136

Inkbot Design

APRIL 21, 2023

Videos, blog posts, and podcasts are great ways to showcase your expertise and engage with prospective clients. 3 – Infographics Infographics are visually appealing and easy to understand, making them an excellent choice for presenting complex information or data.

Marketing 82

Marketing Marketing Digital Media 82

Inkbot Design

AUGUST 31, 2023

Create a diverse content menu with blog posts, videos, podcasts, webinars, and infographics. Diversify Content Types: Not everyone learns the same way. Some respond better to text, others to visuals. Test different formats and double down on what resonates most with your audience.

Marketing 83

Marketing Marketing Programming Production 83

Inkbot Design

JANUARY 21, 2024

Infographics: Visually engaging infographics tend to get shared widely on social media, driving referrals to your site. Webinars/Virtual Events: Host a live or automated webinar that requires registration to attend. This instant credibility lands clients. Include lead magnets in your show notes. Performance-based.

Marketing 74

Marketing Marketing Media Programming 74

Inkbot Design

MAY 26, 2023

You have many options: blogs, infographics, case studies, webinars, ebooks – you name it! We're not just talking about churning out excellent articles, eye-catching infographics, or engaging videos. So, let's dive into what makes email content effective and how you can keep your readers hooked!

Marketing 99

Marketing Marketing Arts and Crafts Education 99

Inkbot Design

JANUARY 5, 2024

Repurpose top-performing content into multiple formats: Blog post => Video summary Webinar => Infographic Ebook => Blog post series This allows you to maximise value from high-quality content. Consistency builds familiarity and trust. Buy on Amazon Repurposing to Expand Reach Create once, and distribute everywhere.

Marketing 80

Marketing Marketing Programming Education 80

Inkbot Design

SEPTEMBER 2, 2023

Visual Appeal : Use eye-catching visuals, such as images, infographics, and videos. Here are some strategies: Create Compelling Lead Magnets : Offer valuable resources , such as ebooks, webinars, or exclusive content, in exchange for email subscriptions.

Marketing 91

Marketing Marketing Media Arts and Crafts 91

Canny

MAY 31, 2022

Here’s an infographic to help: How Does B2B Inbound Marketing Differ from Content Marketing? In order for those leads to happen, marketers need to make sure that every piece of content (video, blog, infographic, email) has opportunities for prospects to convert. Conversational bots. Whitepapers/eBooks. Marketing automations.

Marketing 158

Marketing Marketing Media Brand 158

Canny

JUNE 2, 2022

Therefore, to nurture them, you should send follow up resources such as related blog posts about virtual meetings , and testimonial snippets from previous clients who have enjoyed successful virtual meetings. It’s important you have set some initial goals, before you start reaching out to clients without a real sense of direction.

Marketing 148

Marketing Marketing Production Media 148

Inkbot Design

APRIL 20, 2024

Adopting the headspace of your ideal customer or client. But a strong move would be publishing a 5k+ word beast that covers everything from choosing the best email service provider and crafting irresistible lead magnets to advanced tactics such as building kickass opt-in boxes, running giveaways/contests and integrating with webinars.

Internet and Software Development 90

Internet and Software Development Arts and Crafts Media Marketing 90

Canny

NOVEMBER 4, 2021

It is essentially a digital portfolio to show new clients what you’re capable of. Gives social proof as new clients can see the level of work you’re capable of achieving. Acts as case studies instead of writing paragraphs of text explaining how you benefit clients. At Canny, our showreel sits proudly on our homepage.

Production 148

Production Internet and Software Development Marketing Marketing 148

Inkbot Design

MAY 17, 2023

You can draw, educate, and nurture your target audience by creating valuable and engaging content like blog posts, articles, videos, and infographics. Companies can host Q&A sessions, product launches, webinars, or even behind-the-scenes glimpses to engage with their audience in a more interactive and personal way.

Marketing 72

Marketing Marketing Digital Media 72