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Why & How To Manage Your Digital Assets: Digital Asset Management For Marketers

Just Creative

One of your graphic designers sent you an email over the weekend with an updated logo for a client. Meanwhile, your content writer is trying to wrap up a blog post for another client, it’s supposed to go live in an hour. If you email her the presentation pack for your client meeting tomorrow, she’s happy to work on it from home.

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10 examples of sales collateral that can fuel your funnel

Moo

Whether it be case studies and white papers or product catalogs and flyers , effective collateral can make or break the sales funnel. This includes printed marketing material such as brochures and flyers and digital collateral like a blog post, website or white paper.

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7 Ways to Build Your Brand Credibility through a Website

Inkbot Design

This demand is particularly pronounced in the digital marketplace, where companies must compete against hundreds of other online firms, all clamouring for customers' attention. In an increasingly complex digital marketplace, businesses must prioritise brand credibility.

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Web Design Lessons You Need to Master This 2020

Graphic Design Junction

The digital world spins faster than other planets. It’s not a task for the faint-hearted, for a well-crafted site requires you to understand both the objectives of your client and the user experience of the audience they serve. The digital industry is ever-changing, the design trends of today may be obsolete tomorrow.

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What is Marketing Collateral

Purple Rose Graphics

Traditionally all these pieces would have been printed, but now a lot of them are digital too. They include things like: Brochures – usually a printed and often folded document that helps introduce your business to a prospective client. White Papers (Sell Sheets) – provides information on a specific product or service.

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5 Common Design Terms and What They Mean!

Purple Rose Graphics

I do my best to avoid using industry-specific terms because I know my clients don’t know what they mean. A soft or digital proof, and hard or printed proof. It is up to you as the client to double-check the designer has done everything you wanted & spelled everything correctly. The term is short for proof of correctness.

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The Ultimate Guide to B2B Marketing

Canny

At Canny, we’re a perfect example of a B2B business that helps clients across a range of sectors. B2B Digital Marketing. We’re living in a digital age where content is being consumed online more than ever. Now we’ve ranted enough about the importance of a website, what else is important in B2B digital marketing?

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