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'Not just another fintech brand': a new identity for Apron shirks category norms

Creative Boom

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

Brand 401
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Category: Talents » Jonas Eriksson #logos #typography

Designspiration

Discover more of the best Typography Logos, Logos, Typography, Black and White, and Identity inspiration on Designspiration Saved by eatmoreanimals (@eatmoreanimals).

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Elmwood gives healthy sausage brand HECK! a Gen Z makeover

Creative Boom

They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. has a strong field-to-fork family heritage, and we wanted to keep that in play while introducing a wider sense of category excitement and impact," explains Greg Taylor, chief provocation officer at Elmwood London.

Brand 316
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Category: Talents » Jonas Eriksson #type #illustration #typography

Designspiration

Category: Talents » Jonas Eriksson #type #illustration #typography

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Carla Palette's identity for furniture brand Tresi is founded on radical honesty

Creative Boom

Much like the fashion category, the interior design category operates in trends that recycle over time," says Cara. It applies them to the interior category, visually presenting itself as an exclusive brand whilst boasting an honest and inclusive pricing approach through an easy-to-understand visual design system and tone of voice.

Brand 451
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New digital archive provides invaluable insights into the evolution of Canadian type

Creative Boom

Even if you love typography, your view of it may be blinkered by geographic and historical filters. From the screens we tap on, the movies we clap for, the transit system we navigate or the books we cosy up with, typography is around us all the time. This new project provides a glimpse into Canadian type history from 1752-1985.

Digital 402
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Category: Talents » Jonas Eriksson #catalogue #magazine #typography

Designspiration

Category: Talents » Jonas Eriksson #catalogue #magazine #typography