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Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

Brand design studio Unfound has developed a new identity and website for Future Doc , an educational platform that aims to help future doctors get into and get through medical school. In response, the studio introduced an ownable green hue as the brand's lead colour- an antithesis to the sea of conventional blues in the space.

Brand 423
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Stormbrands designs a future-facing refresh for Asda's own-brand pet foods

Creative Boom

So it asked enlisted branding, design and communications agency Stormbrands to refresh and modernise its offerings in the face of increasing competition. Softer brand colours mirror the incumbent design but have been modernised to appeal to younger pet parents.

Brand 328
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SomeOne's new identity for Inntravel urges travellers to swap wheels for walking boots

Creative Boom

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski. "Our

Travel 408
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The Collaborators reinvent Norwegian food brand with happy Scandi packaging

Creative Boom

The Bristol design consultancy helps to reposition Freja Natural Norwegian Bone Broth as a natural, healthy and fulfilling choice. The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth.

Brand 387
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Robot Food creates nostalgia-fuelled branding for Californian cannabis candy

Creative Boom

Initial research and brief At the start of the process, Robot Food worked with the Goldmine team to analyse the category and take the new brand to the next level. The design team were tasked with communicating each product's functional benefits with concise graphic and copy-based language and an optimistic tone of voice.

Brand 458
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NotOnSunday crafts honest and playful identity for CBD brand Unspun

Creative Boom

CBD is a fast-emerging category, but what's the best way to market it? Instead, it plays a useful role in regulating various physiological processes, including mood, appetite, sleep, immune response, and pain sensation. The brief London design agency NotOnSunday was tasked with bringing the name, visual identity and packaging to life.

Brand 429
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'It's out there: just go and look for it': Denomination's Margaret Nolan on finding analogue inspiration in a digital world

Creative Boom

We spent a happy hour chatting with Nolan to discover more about her creative passions, inspirations and experience of working for the respected design studio. Credit: Denomination / El Cuiador How would you describe your personal style as a designer? The first is to create packaging that elicits an emotional response.