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Carla Palette's identity for furniture brand Tresi is founded on radical honesty

Creative Boom

She explains: "With brand transparency on the rise and lifestyle retailers being pushed further under the microscope for public scrutiny, it's becoming more and more crucial for brands to peel back the curtain on their internal processes and be openly transparent about the hidden costs behind the price of a product."

Brand 469
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'Not just another fintech brand': a new identity for Apron shirks category norms

Creative Boom

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

Brand 410
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Koto crafts a Mediterranean culinary story for Gustini

Creative Boom

Complementing these visuals are brand patterns that portray the growth and production of the 11 distinct categories of products featured on the Gustini website. A series of secondary logos injects a sense of playfulness, providing a range of logo variations perfectly suited for packaging and various brand touchpoints.

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How&How elevates Sauce Labs with an elegant, code-inspired brand identity

Creative Boom

Thanks to the Sauce Labs test toolchain, this communicates the streamlined development process and champions the constant progression, innovation and ROI driven by software teams. A new logo brings this to life by telling the Sauce Labs user story. It also creates an abstract letter 'S' to nod to the Sauce Labs name.

Coding 346
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Universal Favourite celebrates the joyful mess of baking in a new identity for Colour Mill

Creative Boom

Utilising modern formulas and processes, it's spent 30 years developing a range of speciality oil-based pigments which outperform conventional gel colouring. This concept celebrates the joy, play, mess and finesse of the cake-decorating process, from kitchen counter to baking tray to final touches.

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NotOnSunday crafts honest and playful identity for CBD brand Unspun

Creative Boom

CBD is a fast-emerging category, but what's the best way to market it? Instead, it plays a useful role in regulating various physiological processes, including mood, appetite, sleep, immune response, and pain sensation. The logo was designed and crafted over various stages.

Brand 444
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An optimistic new identity for Pelago to make 'substance use support' approachable and accessible

Creative Boom

It's why A LINE wanted to create a new category that could change the entire conversation around substance use. The new name Pelago was introduced as part of this process, replacing the former Quit Genius.

Brand 352