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Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

Brand design studio Unfound has developed a new identity and website for Future Doc , an educational platform that aims to help future doctors get into and get through medical school. In response, the studio introduced an ownable green hue as the brand's lead colour- an antithesis to the sea of conventional blues in the space.

Brand 412
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Can you dig it? Colossal craft new identity for quirky wine brand Archer Roose

Creative Boom

And so, to rebrand their mission for the modern day, they approached Colossus , an award-winning ad agency and design studio based in Boston, USA. All while making the brand distinct in a crowded category." Strategy and design system So how did the team respond? To an extent, Colossus was pushing against an open door.

Brand 393
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12 quality websites featuring mockups for your graphic design projects

Creative Boom

Various Formats Mockups can help speed up your graphic design work and give you time to be more creative. In the graphic design world of 2023, it's getting more and more difficult to make your work stand out. So it's vital to ensure your designs are presented in the best possible light, not only on your site but also across the web.

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Magpie turns to AI to generate 'irreverent' imagery for cocktail bar Lyaness' brand refresh

Creative Boom

With the recent (conveniently headline-worthy) Sony World Photography Awards 'creative open' category winner Boris Eldagsen admitting his winning "photograph" was in fact "co-created" with AI. AI hasn't been without its controversies, of course. That's where it got really interesting.

Brand 473
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'Champions of Choice': Ragged Edge reveals its rebrand for Go.Compare

Creative Boom

To further help the brand stand out, Ragged Edge realised that the category is dominated by stock photography, so it adopted an illustrative style created in collaboration with artist Rami Niemi , who is renowned for his fun yet simple editorial style and has worked with the likes of The Wall Street Journal to Vanity Fair.

Brand 414
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JDO's redesign helps highlight Hawaiian Tropic's skin-loving qualities

Creative Boom

Even a longstanding, iconic brand must keep up with a changing world. This, along with the increasing collision of suncare and skincare, has set new expectations for the category. Protecting the brand Overall, the designs offer a great example of revitalising an iconic brand without throwing the baby out with the bathwater.

Agency 363
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'A tall logo for a tall captain': Mucho takes an elongated approach to its 'hooked' identity for Big C Charters

Creative Boom

When you're given a chance to rebrand a company founded by and named after a former professional basketball player, you'd definitely take your design skills to new heights. Creative studio Mucho literally ran with the name Big C Charters to craft an identity that features an iconic logo with a tall hooked 'C'.