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A LINE devises new name and identity for business security platform, putting a unique spin on cybersecurity

Creative Boom

The cohesive graphic language system, led by rounded, dimensional forms, was designed to rotate and infuse movement and energy. A LINE also extended the compositional shapes into a distinct graphic language that can be used as framing devices throughout the identity system.

Marketing 381
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The winners of the 2022 V&A Illustration Awards have been revealed

Creative Boom

Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. Meanwhile, the winner of the Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. The judges praised the humour and energy of the work.

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'Not just another fintech brand': a new identity for Apron shirks category norms

Creative Boom

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

Brand 398
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'Be More Panda' is the resounding cry in This Way Up's rebrand for an all-natural candy

Creative Boom

A big requirement of the brief was to ensure Panda's branding "reflects and retains its position as the category leader while helping it secure new store listings and dialling up stand out on-shelf," according to the agency. The packaging also needed to be distinctive, as some of Panda's products, such as the liquorice bars, are so small.

Agency 391
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isobel and Seed Animations give tea brand Clipper a cool makeover in fun new ad

Creative Boom

Tea isn't necessarily the most fun or youthful category, but this musical commercial by isobel is pushing against the norm. When our cute feathered friend starts flipping out to some 90s-style ragga beats, it raises the energy further and can't fail to put a smile on your face.

Animation 224
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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

It was a conclusion that was agreed upon with ESN, with the creative director at The Quality Group, Marcel Henke, saying: "Our work with Robot Food has ensured our new visual identity better reflects our leadership position in the category.

Sports 415
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Among Equals' rebrand for MyCoach doesn't phone it in

Creative Boom

We needed to find a way to fight fitness conventions without breaking away completely from the cues in the category." The type foundry's PP Formula serves as the base font for its sense of sportiness and energy. The MyCoach founders had so much passion – they were warm, friendly, positive and community-focused.

Brand 339