Remove category design-systems
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Elmwood gives healthy sausage brand HECK! a Gen Z makeover

Creative Boom

They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Developed in partnership with global design consultancy Elmwood , it's all designed to appeal to a younger audience by tapping into new trends and create a basis for long-term product development.

Brand 316
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Carla Palette's identity for furniture brand Tresi is founded on radical honesty

Creative Boom

Carla Palette explains how her brand identity design helps convey that message effectively. And they've collaborated with Carla Palette , a brand identity designer and art director currently working in Berlin, to help get this message and ethos across. Tresi is on a mission to help people buy amazing furniture at affordable prices.

Brand 451
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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

He explains: "Lots of things were working from a product point of view, and people really like the taste and flavours, but we needed to focus on the system — hierarchy on packs and brand segmentation." It also pays homage to the brand's heritage through a bold, simple and energetic design. We couldn't be happier with the result."

Sports 425
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Can you dig it? Colossal craft new identity for quirky wine brand Archer Roose

Creative Boom

And so, to rebrand their mission for the modern day, they approached Colossus , an award-winning ad agency and design studio based in Boston, USA. All while making the brand distinct in a crowded category." Strategy and design system So how did the team respond? To an extent, Colossus was pushing against an open door.

Brand 404
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National Landscapes' new identity is a simple concept, beautifully executed

Creative Boom

And the new designs for National Landscapes by Nice and Serious fall straight into that category. With the name change, there was an opportunity to unite the entire network of 39 AONBs behind a consistent story and design system – as well as welcoming and engaging traditionally underserved audiences.

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A LINE devises new name and identity for business security platform, putting a unique spin on cybersecurity

Creative Boom

To differentiate Rotate, the studio sought to design an approachable B2B2C brand that connected with key audiences through "approachability, reliability, and trust". A LINE also extended the compositional shapes into a distinct graphic language that can be used as framing devices throughout the identity system.

Marketing 390
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Midday's work for Everiday helps launch the whole foods brand into America

Creative Boom

Midday's innovative design strategy builds on this mission and introduces a modular system that anticipates rapid growth across diverse product categories. Our design for Everiday reflects Ri Rupani's vision to make every day extraordinary with products that are made better," says Will Gladden, co-founder of Midday.

Brand 443